# Create new Smart Rules based on Contact Information

**URL:** <https://community.hubspot.com/t/create-new-smart-rules-based-on-contact-information/42696>\
**Category:** HubSpot Ideas\
**Tags:** marketing-email\
**Created:** [August 23, 2021, 8:57am UTC](https://community.hubspot.com/t/create-new-smart-rules-based-on-contact-information/42696 "2021-08-23T08:57:47Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![CBarnes](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cbarnes/32/5125_2.png) [@CBarnes](https://community.hubspot.com/u/CBarnes)\
**Post date:** [August 23, 2021, 8:57am UTC](https://community.hubspot.com/t/create-new-smart-rules-based-on-contact-information/42696/1 "2021-08-23T08:57:47Z")

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We should be able to create smart content rules based on customer information instead of through lists. For example if I wanted to send a newsletter but personalise the events featured in it based on a customer’s location. This could be based on a code attributed to the contact.

This is available in other email providers namely Dotdigital so it should be something we can do here too.