I’m having a lot of trouble creating a simple list. It should be simple, anyway. I’m trying to create an active list that I use for all email marketing. I’ve been using a list I call, “Has email address and has not opted out.” But when I send an email to that list, the # of people it’s sent to is much lower than the # of people on the list.
I think many on that list are those who have bounced. So, how do I create an active list of people who are receiving my emails AND have not unsubscribed? It should be an easy thing to do, but I’m finding finding it difficult. FYI: I want to keep all contacts in my database; I just don’t want to send emails to contacts that bounce or unsubscribe.
I think many on that list are those who have bounced. So, how do I create an active list of people who are receiving my emails AND have not unsubscribed?
Unsubscribe and bounce are two entirely different things. Unsubscribing means withdrawing consent, bouncing is described here: Email bounce types
If you want to identify bounced contacts and exclude them, filter for “Email hard bounce reason is unknown”.
If you want to exclude unsubscribed contacts, filter for “Unsubscribed from all email is not equal to True”.
FYI: I want to keep all contacts in my database; I just don’t want to send emails to contacts that bounce or unsubscribe.
HubSpot automatically excludes contacts which have previously bounced or unsubscribed. Keep also in mind that you cannot remove bounces that have not been registered by HubSpot yet. You’ll have to use a tool like Neverbounce, Zerobounce, Emailhippo, Verifalia etc to do so.
Nope, didn’t work. Made it worse, actually. Now, my list size is 0. This really shouldn’t be so difficult. Let’s start from the beginning…
1. Let’s say I have a list of contacts.
2. Most of them have emails. (Not all of them.) Let’s say 95% do.
3. I’ve sent emails in the past; many have unsubscribed by clicking the unsubscribe link in the email. I have manually unsubbed some contacts myself, either by changing their status or by uploading a list from MailChimp.
4. Many have also bounced for various reasons - including soft bounced, whatever the heck that means. (I don’t care what it means, except that they will not get my emails.)
QUESTION
How do I take that list of contacts and create an active list in HubSpot whereby:
1. It only includes people with emails (Obvious, since this is for email marketing).
2. It does NOT include people who have unsubscribed (either I did it or they did it).
3. It does NOT include people who have bounced (for any reason).
Since it’s an active list, I want that list to reflect any new unsubscribed or bounced.
The net result is…ZERO CONTACTS, which I know for a fact isn’t true. It should show a number of contacts that is similar to the amount of contacts that were sent my last email. It shouldn’t show 0. See pic.
