The Buyer’s Journey describes the active research process someone goes through leading up to a purchase. The buyer’s journey comprises of three stages: the awareness stage, the consideration stage, and the decision stage. Spend some time thinking about your buyer persona’s problems and how you can resolve them.
Can you give us a content tile for each stage? We’ll include some hints to get you started:
- Awareness Stage: What is the customer’s pain?
- Consideration Stage: The customer has identified the pain or issue. How are they trying to resolve it? -
Decision Stage: The customer has decided on a solution strategy. How will you catch their attention as a brand?
If I’m selling HubSpot Onboarding service(which we actually do) it can go like:
Awareness stage: I’d create a blog post which can be titled like, “7 reasons to choose HubSpot experts for Onboarding”.
Consideration stage: Then I’d link some case studies and the landing page that will help them understand what we offer in the onboarding services and how we’ve helped businesses so far.
Decision stage: At last, to persuade them to make a decision, I’d offer them free HubSpot audit and some free consultation to win their trust and convert them.
That’s my opinion but I’m curious to know how other will approach the same scenario.
Looks like a great plan. If you asked me, however, I won’t start with the Hubspot thing right away.
The Awareness Stage blog post will read something like: “7 reasons you should choose experts for onboarding.” I believe this offers to genuinely help the customers even if it does not have to be you.
The Consideration Stage will then help them understand how much they stand to gain by hiring professionals and we add a couple of case studies to show how Hubspot has helped customers/businesses in the past.
The Decision Stage I think is perfect!
The reason why I tweaked the Awareness Stage is that the client might just be looking to learn about onboarding (or is not even entirely sure what to do, or how to go about it), and we’ve shown them that they need an expert.
We are telling them that they need professionals because they do, not because we are looking to score some points.
Our genuine approach might make them comfortable buying from us, and even more so when we offer the free stuff at the end.
As a content marketer from B2B industrial robot company, I would like to try in this way:
1. Awareness Stage: Customers are worried about their PV plant’s power generation efficiency due to the soil loss, which is their pain. So I will introduce 10 reasons why their should try robot.
2. Consideration Stage: Show some cases to demostrate the robots’ really functions.
3. Decision Stage: Providing calculating materials to proof the efficiency with specific data.
That’s what come to my mind to begin with. Plese correct me if possible! Thanks!