Counting Unique Recipients per Campaign

I’m trying to calculate the number of unique users that recieved at least one automated email from a specific campaign within a specific week. What is the best way to do that?

I have 20+ automated campaigns with 3+ emails each that I’d like to get this data for each week, so I’m hoping to find an easier way than doing this manually.

I believe the manual way would be: for each campaign,

1) download the individual lists of recipients for each email in that campaign within a specific week

2) combine all recipients into one list, and delete duplicate contacts to account for any recipients that received multiple emails, for example – Email 1 and Email #2 from the same campaign, within a specific week

3) sum the number of recipients for that campaign

(Then repeat for each campaign.)

The end goal for this week-over-week count of the number of users that were emailed as part of a specific campaign: use this data to more accurately track conversion rates across campaigns.

It may be worth your time to take a close look at the HubSpot lists tool. If you’re only looking for a count in a given timeframe you can have lists update automatically for each email (in real-time).

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Since emails can only be associated with one HubSpot campaign at a time your lists will be email-specific and therefore, campaign-specific as well.

Of course, you’d have to update the custom date ranges each week, but at least the counts would be right there on your screen for quick viewing. Next week, either clone the lists and update the date ranges OR don’t clone them. (totally your call)

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Best,
Frank

Author, the Perfect HubSpot Series




MFrankJohnson.com | Connect on LinkedIn

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