# Conversion

**URL:** <https://community.hubspot.com/t/conversion/117664>\
**Category:** Dashboards & Reporting\
**Tags:** free\
**Created:** [October 4, 2024, 8:54am UTC](https://community.hubspot.com/t/conversion/117664 "2024-10-04T08:54:10Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![CLewry](https://avatars.discourse-cdn.com/v4/letter/c/ec9cab/32.png) [@CLewry](https://community.hubspot.com/u/CLewry)\
**Post date:** [October 4, 2024, 8:54am UTC](https://community.hubspot.com/t/conversion/117664/1 "2024-10-04T08:54:10Z")

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I am looking at creating a dashboard/report for KPI’s based on the following:

My deal stage starts as ‘Enquiry’ progresses through to ‘Won’  
I want to find out what my conversion is from all enquiries I receive to ‘Won’ - I’m not worried about when the enquiry came in, just that it converted.  
Figures I need to include are: Average deal size (£ - based on amount I enter) and the average number of dates it takes to convert from Enquiry to Won  
I can’t see a way to do this on the free CRM version of Hubspot.  
Is it possible? And if it is, could you point me in the rigth direction please?  
Thanks!

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [October 4, 2024, 8:59am UTC](https://community.hubspot.com/t/conversion/117664/2 "2024-10-04T08:59:39Z")

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Hi @CLewry,

You’re correct, this type of reporting is not possible in the free CRM. In the free CRM, you’re limited to the reports in the report library: [Use a report from the report library](https://knowledge.hubspot.com/reports/use-a-report-from-the-report-library)

While some may come close, they don’t exactly match what you’re looking for.

Custom reports are a Professional / Enterprise feature: [Create custom reports](https://knowledge.hubspot.com/reports/create-custom-reports)

You can also considering exporting the deals and running the analysis in Microsoft Excel or Google Sheets.

Best regards!
