# Conversion tracking issues with Google Ads and Hubspot

**URL:** <https://community.hubspot.com/t/conversion-tracking-issues-with-google-ads-and-hubspot/26935>\
**Category:** Ads\
**Tags:** free\
**Created:** [October 19, 2020, 3:19pm UTC](https://community.hubspot.com/t/conversion-tracking-issues-with-google-ads-and-hubspot/26935 "2020-10-19T15:19:39Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Louisjacquot](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/louisjacquot/32/63860_2.png) [@Louisjacquot](https://community.hubspot.com/u/Louisjacquot)\
**Post date:** [October 19, 2020, 3:19pm UTC](https://community.hubspot.com/t/conversion-tracking-issues-with-google-ads-and-hubspot/26935/1 "2020-10-19T15:19:39Z")

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Hello Everyone.  
I’m having issues tracking Google Ads conversions in Hubspot, which means I can’t have a good idea of my ROI.

Ex in September

- 16000 impressions \> 1000 clics and a cost per clic of 0,93€… tracked in both Google Ads panel and Hubspot
- Conversions from Google Ads : 129… but in Hubspot : just one person !

Let me explain 🙂

- People ask for quotes on my website (I manage a catering business), filling in a form that is not Hubspot’s : I’m using Typeform.
- After they complete the form, they are redirected to a landing page that includes a conversion tag. All this is tracked directly in Google Ads.
- My form (again, Typeform), is connected to Hubspot, that is to say a new contact is created in Hubspot every time someone fills in the form.
- I connected Hubspot with Google Ads using the pixel : I can see in Hubspot my campaigns, impressions, clicks… and those figures match perfectly with the Google Ads report.
- But Hubspot tells me that no contact have been created, despite the fact that Google Ads track a lot of conversions from the tag.

I can’t figure what I’m doing wrong there ?  
Any help would be deeply appreciated.

Many thanks!

Louis

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**Author:** ![JessicaH](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jessicah/32/14826_2.png) [@JessicaH](https://community.hubspot.com/u/JessicaH)\
**Post date:** [October 20, 2020, 9:30am UTC](https://community.hubspot.com/t/conversion-tracking-issues-with-google-ads-and-hubspot/26935/2 "2020-10-20T09:30:59Z")

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Hi @Louisjacquot,

Thanks for reaching out.  
I want to tag in some thought leaders to see if they can assist with this.  
Hi @GiulianoFuchs [@Daniel\_Bleich](https://community.hubspot.com/t5/user/viewprofilepage/user-id/90669) @ajchapman20, would you be able to share your thoughts?  
Thanks,  
Jess

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**Author:** ![ajchapman20](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ajchapman20/32/42562_2.png) [@ajchapman20](https://community.hubspot.com/u/ajchapman20)\
**Post date:** [October 20, 2020, 6:08pm UTC](https://community.hubspot.com/t/conversion-tracking-issues-with-google-ads-and-hubspot/26935/3 "2020-10-20T18:08:45Z")

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Thanks for looping me @JessicaH.

Hi @Louisjacquot

I understand that you are having issues tracking Google Ads conversions in Hubspot. Does the number of conversions (129) reflect the number of actual form fills?

- I recommend reviewing your Typeform/HubSpot integration if you don’t see any contact in HubSpot.
- [Check out this article](https://knowledge.hubspot.com/ads/troubleshoot-ad-tracking-issues) if you don’t see any conversion value in the Ads tool. Conversion value will not record in HubSpot if you set up custom parameters in Google Ads. I recommend using the [Tracking Builder Tool](https://knowledge.hubspot.com/settings/how-do-i-create-a-tracking-url) in HubSpot to create custom URLs.

Disconnect and reconnect your Google Ads from HubSpot once you complete all the steps. I hope this helps answer your question.

Let me know if this helps or you need more guidance.