# conversion tracking in AB tests

**URL:** <https://community.hubspot.com/t/conversion-tracking-in-ab-tests/145997>\
**Category:** HubSpot Ideas\
**Tags:** marketing-email\
**Created:** [February 9, 2026, 2:35pm UTC](https://community.hubspot.com/t/conversion-tracking-in-ab-tests/145997 "2026-02-09T14:35:40Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![christoph88](https://avatars.discourse-cdn.com/v4/letter/c/bbce88/32.png) [@christoph88](https://community.hubspot.com/u/christoph88)\
**Post date:** [February 9, 2026, 2:35pm UTC](https://community.hubspot.com/t/conversion-tracking-in-ab-tests/145997/1 "2026-02-09T14:35:40Z")

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Right now ab tests can only be set up on open and click metrics. Sometimes your message can get less people to open or click but a higher rate to convert on your website. It would be great if we could optimize ab tests based on conversion events from hubspot.