# Conversion report

**URL:** <https://community.hubspot.com/t/conversion-report/51185>\
**Category:** Dashboards & Reporting\
**Tags:** enterprise\
**Created:** [February 9, 2022, 12:39pm UTC](https://community.hubspot.com/t/conversion-report/51185 "2022-02-09T12:39:17Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![squigglebit](https://avatars.discourse-cdn.com/v4/letter/s/74df32/32.png) [@squigglebit](https://community.hubspot.com/u/squigglebit)\
**Post date:** [February 9, 2022, 12:39pm UTC](https://community.hubspot.com/t/conversion-report/51185/1 "2022-02-09T12:39:17Z")

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I’m really struggling to build a report, I basically need to know how many people who are in a pipeline automation convert to a customer but I can’t seem to figure out how to set this up and conversion seems to be such a basic thing we need easy reporting on.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [February 9, 2022, 12:50pm UTC](https://community.hubspot.com/t/conversion-report/51185/2 "2022-02-09T12:50:11Z")

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Hi @squigglebit,

Have you checked out [HubSpot’s funnel reports](https://knowledge.hubspot.com/reports/differences-between-funnel-reports-types)? These can be created for contacts (based on lifecycle stages) and deals (based on deal stages) and will show the conversion rate from one stage to another.

Best regards!