# Contacts re-engagement

**URL:** <https://community.hubspot.com/t/contacts-re-engagement/45385>\
**Category:** Reporting & Analytics\
**Tags:** enterprise\
**Created:** [October 14, 2021, 6:54pm UTC](https://community.hubspot.com/t/contacts-re-engagement/45385 "2021-10-14T18:54:15Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![gil1002](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gil1002/32/47092_2.png) [@gil1002](https://community.hubspot.com/u/gil1002)\
**Post date:** [October 14, 2021, 6:54pm UTC](https://community.hubspot.com/t/contacts-re-engagement/45385/1 "2021-10-14T18:54:15Z")

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We do a lot of nurturing to our existing Hubspot DB and we see people that been there forever and may have already been assigned to sales in the past returning and re-engaged with us.

What’s the best way to measure it or show it in a report?

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**Author:** ![Josh](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/josh/32/17115_2.png) [@Josh](https://community.hubspot.com/u/Josh)\
**Post date:** [October 14, 2021, 7:14pm UTC](https://community.hubspot.com/t/contacts-re-engagement/45385/2 "2021-10-14T19:14:06Z")

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Hi @gil1002,

This is somewhat variable based on how you measure original assignment and re-engagement. But a good starting point would be to create a contact report using:

- Owner Assigned Date Filter: is last year (or quarter, or whatever makes sense to you)
- Recent Deal Close Date: is next (quarter, month, or whatever makes sense to you)
- If engagement doesn’t relate to a specific deal, you could look at:
  - Last activity date
  - Last engagement date

- To get accurate data, you may also need to apply filters or values for lifecycle stage, lead status, etc.

I hope this gets you started, but let me know if you want to hone in a bit more specifically. I am happy to help. 🙂

Josh

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**Author:** ![system](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/system/32/124_2.png) [@system](https://community.hubspot.com/u/system)\
**Post date:** [October 15, 2021, 1:17pm UTC](https://community.hubspot.com/t/contacts-re-engagement/45385/3 "2021-10-15T13:17:52Z")

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Hi @gil1002 ,

so, I do not actually have a direct report that would show us re engaged contacts. A good way might be creating reports or lists that use filters based on number of form submissions (ex: filter for \>1 submission), create date before a certain period, or first conversion date before a certain period. Hope this makes sense.

Hope this helps!

If we were able to answer your query, kindly help the community by marking it as a solution.  
Thanks and Regard.

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<div class="post-metadata">

**Author:** ![gil1002](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gil1002/32/47092_2.png) [@gil1002](https://community.hubspot.com/u/gil1002)\
**Post date:** [October 15, 2021, 1:56pm UTC](https://community.hubspot.com/t/contacts-re-engagement/45385/4 "2021-10-15T13:56:46Z")

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Both suggestions are valid, I wish there was a cleaner way to do it. Hubspot talks often about the value of nurturing, but it is not straightforward to measure it.

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<div class="post-metadata">

**Author:** ![gil1002](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gil1002/32/47092_2.png) [@gil1002](https://community.hubspot.com/u/gil1002)\
**Post date:** [October 26, 2021, 7:02pm UTC](https://community.hubspot.com/t/contacts-re-engagement/45385/5 "2021-10-26T19:02:02Z")

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So I think what would have given me the info I’m looking for (if Hubspot could have delivered this data).

- Time passed until the last visit/email click

I don’t think HS has this data stored, can you think of a way to get it?