# Contact Segmentation

**URL:** <https://community.hubspot.com/t/contact-segmentation/79406>\
**Category:** Email Marketing Tool\
**Tags:** marketing-email, enterprise\
**Created:** [April 14, 2023, 11:57pm UTC](https://community.hubspot.com/t/contact-segmentation/79406 "2023-04-14T23:57:36Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![AprilG](https://avatars.discourse-cdn.com/v4/letter/a/ee7513/32.png) [@AprilG](https://community.hubspot.com/u/AprilG)\
**Post date:** [April 14, 2023, 11:57pm UTC](https://community.hubspot.com/t/contact-segmentation/79406/1 "2023-04-14T23:57:36Z")

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Hi Community, I am planning on exporting contacts from Mailchimp to HubSpot. However, I have multiple audience lists in my Mailchimp account. How can I make sure contacts are segmented if they opted out of a specific list in Mailchimp but able to recieve other marketing emails if they are opted in to other lists? I dont want to fully supress a contact if they are still opted into other communications. Could I create a custom Opt-out property?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [April 15, 2023, 5:21am UTC](https://community.hubspot.com/t/contact-segmentation/79406/2 "2023-04-15T05:21:37Z")

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Hi @AprilG,

Custom properties would be one option but HubSpot actually has a feature to manage different opt statuses for different communication channels – subscription types: [Set up email subscription types](https://knowledge.hubspot.com/contacts/how-do-subscription-preferences-and-types-work)

For each subscription type, a contact can be opted in, not opted, or opted out. On top of that, a contact can be [unsubscribed from all email](https://knowledge.hubspot.com/contacts/how-can-i-see-if-a-contact-opted-out-of-email-communication).

After setting up your subscription types, you can choose which ones to opt your contacts into or out of by bulk editing: [Manage your contacts' messaging subscriptions](https://knowledge.hubspot.com/contacts/manage-your-subscription-preferences-and-types#update-subscriptions-in-bulk-from-the-contacts-index-page)

Best regards!