This would be a very helpful feature for use. I am also +1 this.
Custom properties and tagging aren’t the same thing.
Tagging would be sweet because it’s relatively easy and lightweight. Please consider this.
Tagging would be better than always creating a new customer property. Obviously, there would need to be organization for tags, but other marketing automation systems have them and HubSpot should too.
This is marked as solved, so I guess the idea of adding tagging to the platform is stale. But, I still think it would be a great addition if it was done right. Teamwork Projects has tagging and organization for it--which is key. Searching by tag, adding/deleting tags, and automation by tags would be awesome.
Adding my voice to the choir: as a new HubSpot user I’m amazed that the platform doesn’t have tagging feature even though it has a tons of other great features 
Agreed with everyone else: tags are crucial for a successful CRM. You can do it!
I hope tags features will be introduced asap, also in automation.
F.
Agreed - this is not solved. Tags would be an AWESOME way to quickly find what you need. Consider this application:
I have a long list of 100’s of companies who all provide different service types like:
electrical design for aircraft, mechanical design for wheels, pet grooming for hairy pets
If I could produce tags within the company description of any particular company, I could then quickly do a search for ‘grooming’ I would get what i need without trying to remember the company’s name. PLEASE make this happen! 
Wow i can’t believe I can’t tag. I don’t know how I am supposed sort my list. Any workarounds at all?
What I’ve done is create a field with drop-down options instead of using tags. It’s not as easy, but it does the job. I can always include additional items in the drop-down field - so it can grow. I hope that helps.
This seems to be a feature in all other CRMs that are not nearly as robust. It’s shocking that Hubspot doesn’t have this because it’s incredibly useful.
Please allow us to tag contacts. Just moved over from another CRM and I can’t believe this option is not available. It’s very difficult to segment contacts without tags.
I do like the concept of tags though you do also need to make sure to have the right controls in place.
-Make sure everyone knows the process and does it in similar ways. Otherwise, you will never get decent data.
-Who can add tags? Because you likely will end up with duplicates and again bad data if everyone is just adding them in. Let alone shorthand/spelling mistakes.
Often times in place tagging in the world of unstructured data just because of how companies handle them without proper controls to the point they become useless.
I just started using HubSpot recently and I can’t believe there’s no tags! For real, this seems like such a fundamental feature, it makes it so easy to sort contacts and even display info. I want to see at a glance what tags a contact has. Please add this feature!
I’m honestly starting to regret our move to HubSpot from ActiveCampaign. I’m hoping it’s just a learning curve, but there’s some pretty basic things I’m having the hardest time figuring out how to do I HS, where as in ActiveCampaign they were straight forward and simple.
This… For all the features hubspot has, they sure make it NOT user friendly at all. Setting up fields and properties in a pipeline is a nightmare. It bothers me that something this robust hasn’t asked it’s customers for feedback on it’s usability. Example: When synced with my email and using an extension, if I open up a clients email they appear in the side panel of an extension (great!)… then if I try to look up or click on their company info in the sidepanel it ends up opening up another page and takes me to hubspot (not great). I just want to be able to see everything in the side panel.. why is this not standard when most other CRM’s do it? Also, I’m still having to save every. single. time. I. do. any. edit. No auto-save feature? big L on that one.
Two years since this was posted and still no TAGS on HubSpot.
Come on guys, lets add this and make your people happy!
Im so blown away this hasn’t been added to their system. Very disappointing.
Your best bet is to create custom properties and use them in the way that you may have used tags in a previous CRM. In other CRMs, where both tags and custom fields/properties are available, there are usually far less automation options/filtering rules available for tags vs. those fields/properties.
I think HubSpot has done well to keep it to just properties. Omitting tags keeps the data cleaner and keeps your CRMs better organized.
We tried the workaround with multiselect custom property, but it just doesn’t work, because then you cannot add a property to a bulk group - it will delete all earlier “tags”.
Now we are adding a seperate property field for EACH TAG and then let people mark it “Y” or “N”… that defeats the purpose - doesn’t make sense at all.
We still need this. But the thread has been going on for almost three years now.
I do not agree on this. I am migrating to hubspot and I will have to , work on the data to identify each particular tag is map to a particular field (column in the excel), then create 30 custom fields which will be populated with 0s and 1s and then import.
This is alot of work!
Also it will put a more pressure on the DB.
I think tags is a must functionality that HUBSPOT need to implement as soon as possible.
Yes. This is an absolute must have. Every cheap CRM and marketing automation platform in the world support tags and it’s one of the most efficient ways of managing and segementing data. It is completely beyond my comprehension that it does not exist after years in the market.