I VOTE FOR TAGS! Is there a timeline for tags yet a half decade later since the OP created this thread? It is an important feature for a marketing/customer-centric journey, and critical for 3rd party integrations to be able to share/sync tagging information.
This thread started in 2017, and it seems like the sensible folks posting here have taken the time to share their needs and its concerning that so many years later, something as standard as a tag, hasn’t been deployed for a marketing-centric platform like Hubspot.
As a new HubSpot user, with one foot in the door, and one foot outside because of "compatibility issues like this, I hope Hubspot will adopt the standards in use, by all other major players. It makes me wonder why Hubspot has put this one off in particular?!
I ran into the lack of tags/labels simply trying to sync Google contacts from the start, and Mailchimp data sync has been a major issue without tags, as well as Square Space customer tags. So many supposed “integrations,” yet without tags, it’s not a useful integration at all because that universal marketing information isn’t shared/integrated. Google, Mailchimp, and Square Space are large enough that this feature should be top of the list not to mention almost everyone else uses tags.
I have been spending days trying to find a pathway to cobble Hubspot multi-select properties to act like tags in Mailchimp for segmenting capabilities, yet Hubspot’s Mailchimp integration won’t allow me to map multi-select properties to Mailchimp tags and won’t map to Mailchimp group fields (MailChimp’s only checklist option). Mailchimp general audience fields only support single select fields so can only map radio buttons and dropdowns, and yet that’s still not mapping correctly. So, instead of using Hubspot pre-built integrations (not the panacea I thought it would be), I’m sitting here trying to build things in Zapier anyway… wasting time. I’m not a tech department, I’m a small business owner burning up limited resources on what feels like basic integrations, and somehow that makes me a grumpy cat.
The lack of tagging is either causing Hubspot users serious friction/frustration and/or they are choosing other CRM options when they have existing tags/labels in use. If you’re a small business without unlimited tech resources, this is my cautionary tale about integration woes due to tags, so if you are reading this, check to see if Hubspot has deployed tags yet, and allows mapping them in their integrations before you spend too much time getting things to work.
And Hubspot, why aren’t you allowing mapping to multi-spect fields within Mailchimp? Please enable mapping to Mailchimp Groups…please. It would help, but you are blocking that mapping in the Mailchimp integration. It’s not the needed tags discussed above, but it would help share some primary segmentation logic between systems unless there are competitive reasons for not letting users do this. I would argue, that allowing this basic group mapping (and tags generally) is a win-win collaboration-friendly model. If tags are employed, I’m sure you’ll win more customers than you’ll lose. Better to have a willing customer, than a hostage who can’t truly inter-operate with their other systems. I will just assume you are not intentionally maintaining friction points for monetary reasons because that is not a model that wins customers over. Food for the big think in Hubspot leadership.
Can anyone here point me to a nice Zapier pathway to not only turn contact properties into tags in Mailchimp (and vice versa), but also at the same time add that tag to the user’s profile in Mailchimp? I don’t want to have to edit zapier every time I add a new property field under a quasi “tagging” property from Hubspot.
- help from the deep end of the pool