Thanks Will - exactly and well-said! HubSpot properties do get lost in the pile, you need to be an expert user to design and build it all in a half-decent way and then it just gets too hard. One of my clients uses NationBuilder (yikes!) which uses tags but as long as we have some protocols, they don’t get too messy and without tags, my client won’t be moving from NB to HS as I’d like as there is no way too apply the categorisation needed in a simple way. Thanks again Will - hopefully HS crew read your post.
@mayall @Dylan