We created a custom object to track project submissions for an awards program. My client would like to use the survey tool for the judges scoring. But, I can’t figure out how to connect a survey response to a specific record in a custom object. Is this possible?
Hey there, @AKant! Welcome to HubSpot Community!
I’ll direct you to this previous thread where we have some great suggestions and examples from other contributors - also pinging a few experts in this area as well in case they have other suggestions for you: @ChrisoKlepke, @CateDuarte and @Sjardo.
Hope this helps!
You cannot directly associate native HubSpot feedback survey responses to a specific custom object record today.
What is and isn’t possible
- HubSpot feedback surveys (NPS, CSAT, CES, custom feedback) associate responses only with contacts, not with custom objects, so you cannot natively “attach” a survey submission to a custom object record the way you can with deals or tickets.hubspot+1
- There is an active community idea specifically requesting survey–custom-object associations, which indicates this is still a limitation rather than a configuration issue.
Practical workarounds
Given your “project submissions” custom object and judges’ scoring use case, the usual approaches are:
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Use HubSpot forms instead of feedback surveys:
- Build a form that captures judge scores and project identifier fields (e.g., project name, project ID, or a custom lookup field).
- Use workflows or custom-code actions to associate the form submission’s contact to the relevant custom object record and update properties on that custom object (e.g., storing each score or aggregating them).hubspot+1
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Use feedback surveys + workflows/integration:
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Store the project reference in a contact or survey-response property (e.g., project_id).
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Use a workflow or external tool (via API) that:
- Triggers on new survey responses.
- Reads the project_id from the contact/survey properties.
- Finds the matching custom object record by that ID and creates/updates an association and scoring fields via the CRM API.
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Recommended answer to the thread’s question
- “Is this possible?” → Not natively with HubSpot feedback surveys; they cannot directly connect a survey response record to a specific custom object record
- “What should I do instead?” → For judge scoring tied to a project custom object, use a HubSpot form (or survey embedded via a form) plus workflows/automation to associate responses to the correct custom object record and update its scoring properties.