Hello,
Has anyone successfully connected Hubspot Memberships with Azure AD B2C? We have been trying to do so, but the only way it is working is by forcing the users to create a Microsoft account, and we don’t want to do so.
Thank you in advance for your kind reply!
Johann Granados
Softcial
Hey, @jgranados 
Thanks for the interesting question. I didn’t find a great matching post for this exact project. We’ll leave this open in case a community member has recent experience.
I did a bit of research and found a few related docs:
HubSpot — SSO for Memberships
Microsoft dev docs:
Add an identity provider to your Azure Active Directory B2C tenant.
User flows and custom policies overview
Best,
Jaycee