# Conditional formatting in pivot table report **URL:** \ **Category:** HubSpot Ideas\ **Tags:** reports\ **Created:** [July 26, 2024, 8:01pm UTC](https://community.hubspot.com/t/conditional-formatting-in-pivot-table-report/113018 "2024-07-26T20:01:18Z")\ **Posts on this page:** 3\ **Page:** 1
**Author:** ![04534](https://avatars.discourse-cdn.com/v4/letter/0/51bf81/32.png) [@04534](https://community.hubspot.com/u/04534)\ **Post date:** [July 26, 2024, 8:01pm UTC](https://community.hubspot.com/t/conditional-formatting-in-pivot-table-report/113018/1 "2024-07-26T20:01:18Z")
Hey the custom object report pivot table would look amazing and be more useful if we could apply gradient conditional formatting like that in excel. That would help us identify trends very quickly at a glance. right now we have to look at numbers alone and as the team grows finding disparities is harder. ---
**Author:** ![meg](https://avatars.discourse-cdn.com/v4/letter/m/35a633/32.png) [@meg](https://community.hubspot.com/u/meg)\ **Post date:** [August 27, 2026, 8:00pm UTC](https://community.hubspot.com/t/conditional-formatting-in-pivot-table-report/113018/2 "2026-08-27T20:00:32Z")
upvoting this! conditional gradient formatting based on cell values in a pivot table would make these reports easier to understand at a glance and gives potential to unlock insights more quickly. ---
**Author:** ![HKotara](https://avatars.discourse-cdn.com/v4/letter/h/e99b99/32.png) [@HKotara](https://community.hubspot.com/u/HKotara)\ **Post date:** [October 22, 2026, 5:59pm UTC](https://community.hubspot.com/t/conditional-formatting-in-pivot-table-report/113018/3 "2026-10-22T17:59:03Z")
+1, this would be a much-needed ux improvement to help my stakeholders interpret their reports. I get asked to make them behave like the standard tables regularly, and it’s a big gap to not be able to do so.