Highly effective emails have copy that is clean, concise and easy to read. While not fully conversational, your emails shouldn’t try to do to much or sound too fancy. Effective communication will cut through more than fancy vocabulary.
Every optimized email have the following components: Subject Line, Sender Name, Personalization, Body Image (we can ignore this also), Call-to-Action, Social Sharing Links, Unsubscribe Link
A couple of vintage quotes from David Ogilvy that apply to this conversation:
“Before you send your letter or your memo, make sure it is crystal clear what you want your recipient to do.”
It’s also super-important that you optimize for RESULTS. You’re interrupting someone’s day with this message — why is it important to them, and what should they do about it.
I truly believe that for email optimization, the head copy and image are the most important. Also, 60% of people watch their email through their phones, which means, videos can be catchy, but not very optimum.
A/B test
Optimized emails have the following components: Subject Line, Sender Name, Personalization, Body Image, Call-to-Action, Social Sharing Links and an Unsubscribe Link. Also, it’s key to run A/B tests to evaluate the performance and fine tune any parts of the email that can be improved for the next release.
Personalization is important, but if the subject line itself is not engaging, people will not even open the email.
So, taking an effort in phrasing and testing the subject is the first step to success.
Of course, the content of the emails should then fulfill the promise from the subject, be to the point, relevant, and engaging.
As with landing pages also the template/content structure should be laid out for the best user experience and guide the recipients to conversion.
use email as a tool to grow mqls and not just for blast.
I think personalization is key to ensure the email information is relevant. Having a solid subject line is also important so that it doesn’t get lost in a sea of other emails.
I agree 100% this plus a solid database segmentation,
The subject line and preview copy must be enticing. Personalization makes a huge difference. Finally I hate it when the reply email is noreply…arrrgh.
As most of the other that are answering, I totally agree about the personalization, and a very Strong Title on the Subject it’s the clue, like referring them by their name, on any key word that gives continuation regarding their specific issue.
Peronalization - yes! And good subject lines that are not TOO enticing as to feel like spam. I’ve found that slightly more mundane subject lines work better for our B2B emails. I like a subject line that’s relevant to both our service/product offer and to the prospect and vertical. For example, if the prospect is a mouse-trap, the subject line might be “Mousetrap Sales Report” and in the email I would talk about how we have helped mousetrap companies increase their sales. It feels a bit like an internal email, but isn’t dishonest.
Use HubSpot built-in Drag and drop email templates and I think personalization token, subject, content etc…
Hello everyone here are my tips to create good emails :
Be clear and brief --> go straight to the point to catch the eyes of your leads ; everyday we receive a lot of emails and to make sure your leads will read your email ; use brief and relevant content 
Follow the AIDA method to create your design ; it’s magical 
Personalize your email to humanize your relationships with your contacts
Make your CTA attractive ; my tips is putting an animate image or a GIF on top of the CTA button ; it works my clic rate has increased since I use it.
A good subject line is key. No one wants Spam.
An effective subject line is paramount, but also being succinct. The inbox is visually cluttered so get to the point of the email body … and stay true to it or you will rapidly lose credibility.
An effective and captivating subject line.
The headline and first paragraph are key components of the optimization
A/B test
The headline