It would be great to have the possibility to track website traffic, at least some SEO, as well as social media activity of competitors. (It seems that there used to be a Competitor App in HubSpot which is no longer available.)
My idea was purely related to competitor tracking - not trackign our own performance. We have been using Semrush where you can see information also for your competitors, but will be unsubscribing it as we now have access to a lot of similar information in HubSpot related to our own performance.
When it comes to tracking competitors in terms of website traffic, SEO, and social media, I’ve found a few tools and methods super helpful. For SEO, something like Ahrefs or SEMrush can give you a deep dive into how your competitors rank, what keywords they’re going after, and how much traffic they’re pulling in.