This would be extremely helpful for us.
Making ‘associated company’ or allowing a company property (eg. name) required when creating deals would be helpful!
100% agreed. In fact we need both Contact and Company associations to be mandatory when creating a new deal. The driving factor behind this is our need to measure marketing ROI. Imagine Marketing is creating a new lead (Contact) and that lead is not associated with the Deals in our pipeline. Without such association we are unable to see if the lead was effective toward sales conversion. A similar rationale exists for Company association, if we conduct account-based marketing. Please make this possible! 
This is one of the critical Business Needs. Because of the unavailability of this feature, Data sanity is going into a toss. The team is creating a lot of deals without the company tagging, which is not really helping the Management to generate reports later on. I am sure, many of the companies are facing similar issues. Please need a solution to it @hubspot Tech Team
Can you explain what you mean by “create a process that pushes the contact to a deal automatically” so are you saying that the workflow pushes it, or that you implement the process as a culture?
Has this been introduced yet?
Yes, this is absolutely needed.
Especially because: when a deal is not connected to a contact, the original source properties can’t be filled. This means that we won’t see where these deals came from, which ruins the entire ROI reporting!
Yes, I agree!
We defintaley need to know the contact person from an original source perspective.
Hi Hubspot team.
Do you know how many of your customers are here because they want a CRM and not an e-commerce platform ?
So please, don’t forget to improve the core features
Use case : "as a manager of 50 sales, I don’t have the time to control that every sale gather the righ informations on their prospects (and I am talking about 100 prospects a day). Data is key and I need to make sure they respect the playbook. So I need a solution to force them fill-in certain properties at a certain stage of the deal."
The issue : "The data I request them to fill in are already in contacts and companies properties. Because I cannot force these properties, I need to duplicate them on deal properties and then create dozens of workflow to make I have consistent data all over my Hubspot account. Conlusion : My Hubspot is becoming a junk of duplicate properties and crazy workflows for nothing. I am using features for the wrong purpose and start to loose control over my Hubspot configuration."
You need to work on these basic connection please.
I agree with GLR. I absolutely need Company and Contact to be mandatory in each deal. Any news when this will be updated?
I agree - this will make sure the data is complete for each deal
Yes, this absolutely needed, sales team and exec management are complaining bitterly about issues like this. I keep on asking: PLEASE IMPROVE EXISTING CRM FUNCTIONALITY, IT’S SORELY NEEDED!!! (if you want to retain us as customers, that is…)
@edjusten Hello, there. Are there any updates regarding this issue? We automate based on Company Records and would really love to be able to require a Company association in order for a deal to be moved to “closed won.” This would be major in assisting our team-to-team handoffs by ensuring we get all necessary info appended to Contact/Company/Deal records prior to the handoff.
I understand that Hubspot comes at CRM from the perspective of marketing automation, but if serious about competing here any holes in basic CRM functionality puts you at a disadvantage. This is a big one, particularly when attempting to leverage partner integrations that expect aCompany to be joined to each Deal/Opportunity.
I agree with @GLR that you can’t expect busy reps to comply with “optional” data entry, nor busy managers to chase after bad data.
I also need this feature and think it’s a no-brainer.
We absolutely need this as well. It’s like Hubspot can check the box on having contscts, deals, and companies but you didn’t know why you were doing it. It’s like, this car DOES have a steering wheel but it only turns in one direction.
Company objects are of little use without being able to force compliance and standardization in process. This is why we leave to more mature platforms.
I really need this too.
But not only as a mandatory property. I also need an easy and fast way inside the “new deal popup” to create this new contacts or new companies.
The 95% of the cases, I do not have the contacts or companies on the CRM, so I need to upload the info manually, very tedious.
This is Day 1 basic CRM functionality. Absurd that this was raised as an issue more than a year ago, consistently upvoted and added to, and it is STILL MISSING.
I have dozens of workflows trying despirately to keep my data aligned across all record types only to have it completely sidestepped by discovering a bunch of Deals with no associated Company record. This is crazy.
This is a must-have for all enterprise sales organizations!
+1 for this idea. Definitely should be a required property.