Hello, dear HubSpot community!
https://www.youtube.com/watch?v=oO3-EzTqZZ4
Starting a startup will always be a challenge! However, you’ll have a head start if, from the very beginning, you have key tools that allow you to keep control over your customer information and be prepared for potential growth — like HubSpot.
At HippoBuild, we are developing an operating system for the construction sector in Latin America, with the aim of helping SMEs in this industry become more efficient. Our platform allows them to automate administrative tasks and project management, as well as optimize the supply chain to achieve the best cost-to-quality ratio for construction materials.
Construction is one of the most traditional sectors in Latin America, and the adoption of new technological tools is slower here. Therefore, supporting our clients on their digital transformation journey is crucial.
For instance, the marketing module has been essential, with forms and CTAs helping us capture leads, and email functions linked to specific campaigns allowing us to track performance within particular segments or custom contact lists — which saves us time.
The sales module functions help us save time when communicating with our clients, thanks to templates, quotes, and scheduling meetings. Having all the information throughout the client relationship helps us make decisions, such as who to target with reactivation or loyalty campaigns, among others. Visualizing data from different pipelines helps us prioritize key deals to meet sales targets.
Creating custom dashboards and reports allows us to identify bottlenecks and areas for improvement in our sales management toward our clients, as this is the foundation for building long-term trust.
HubSpot has been very important in ensuring that developers have the best possible experience with Hippo Build, from the lead stage all the way to becoming a customer. It also allows us, as a company, to question which stages of our customer journey can be improved.
So, we highly recommend it 
Learn more about HippoBuild
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