We are experiencing the same challenge as a B2B company. I find our reps want the ability to enroll contacts in sequences in-bulk via the prospecting tool, but also want to view their leads as companies, rather than a list of contacts and their company listed.
Due to this challenge, there has been a low adoption rate of the prospecting tool. We have experimented with creating a workflow to set up companies as leads based on lifecycle stage to mimic the settings that the prospecting tool is set up with, but what would really be ideal is if reps could toggle back and forth between a contact view, and a company view on the prospecting tool.