[Closed AMA] Ask us anything about HubSpot's new product look and feel | September 8-12, 2025

I think you’re relating to a beta that is currently rolled out to a few random portals.

It had a better/new way of managing sections in the page editor.

If this should be what you’re refering to, than it’s most likely gonna be released for every Hub version (free as well).

I don’t have a timeline or more information about it

Thank you! I wanted to write an article about the new features for social posts with screenshots. I see some partners have created YouTube videos, which I may use for my article without screenshots. I am not yet in a position to join as a partner. I appreciate your help.

It’s interesting that the designer that made the poster decided the theme should look different to the product…

For those who struggle a lot with the changes, do you think that it is possible to let them keep the old Design? For example, i would not switch i would keep the old theme.

Hi @A_Wessolly! Thank you for sharing this with us. We’ve kept the classic theme available for now so you can switch back if it works better for you. Over time, though, we’ll be focusing more on the refreshed theme so that we can keep improving accessibility, consistency, and customization options like dark mode.

What parts of the classic design feel most essential to your work? That helps us figure out how to carry the best of it forward.

Hi @Hayley_Hughes
“What parts of the classic design feel most essential to your work? That helps us figure out how to carry the best of it forward.” - that has got to be the navigation on top and on the left.
I mean, i do have an issue with everything being only black and white on the right, but that takes a lot lower priority and i think i could live with that if i had too. Though as i said, i am still in favor of introducing at least 1 “hightlight color” to the right column not everything black and white.
Every Clothing online store is black and white, thats the association i had the first time i saw it, not that its a SaaS product.

^ +1
Unfortunately due to the current colors choices it seems like the HubSpot app results in the exact opposite of what is/should be intended.

The current/blue theme might not be as modern or “humanic”, but it’s clear way easier for the eyes as well as to the user that it’s a SaaS.

The red one, unfortunately, insinuates more of a lifeless (because of the lack of colors) online shop rather than a SaaS.
Sorry for the harsh critique, but it’s just so sad to see the a great software and a brand I’m feeling deeply connected with and wearing HubSpot/Sprocket tshirts proudly in public going in the completely opposite direction with such a design “iteration”.

p.s.: I’ll be happy to jump on a call to discuss my concerns and ideas for improvements

Thanks for organizing this AMA! The refreshed product design looks clean and modern. I’m particularly interested in:

  1. Accessibility improvements – could you share some of the specific enhancements you’ve made to ensure a smoother experience for users with assistive technologies?
  2. Consistency across tools – how are you ensuring that the new visual system is cohesive across all HubSpot products, especially for teams that use multiple hubs daily?
  3. User feedback loop – will there be an ongoing channel for users to share thoughts on the design changes after this AMA, or is this mainly a one-time discussion?

Excited to see how these updates will improve usability and long-term adoption!

Hey @vikram_singh - regarding user feedback, you can always provide that! For this change specifically, when you opt into it, you will see an option to leave feedback. We’re activately monitoring that and will continue to do so.
Cheers,
Maggie

The updated HubSpot interface evokes a outdated aesthetic reminiscent of 1990s web design. While I recognize that these modifications align with evolving standards, the overall visual style contributes to a perception of the tool as outdated.

Maybe consider the addition of a customization feature that enables users to apply their company’s branding to the HubSpot interface.

Hi @AliE1587, thanks for sharing your feedback with us. We hear your perspective on the style and your idea about more customization is very helpful. This is just the start of our journey and over time, we’ll explore customization options.

Thank you so much to everyone for joining this AMA event focused on our updated product look-and-feel. We particularly enjoyed your attention to the design details and your enthusiam for ongoing improvements in our roadmap.

Thanks also to our HubSpot Design System team and friends from other product teams who jumped in to help answer questions. I know they’re all excited about continuing to iterate on our product UX to make HubSpot look its best every time you use it.

If you’d like to know more about our design philosophy and approach, see this blog post from Mike Holzer, our Executive Vice President of UX.

Thank you for taking the time to share your thoughts on HubSpot’s new light color theme. We’ve made refinements to the theme based on what we heard from you and other customers, and we’d love for you to give it another look. You might find it feels a little different from what you experienced before.

To try the updated theme: Account icon → Switch to the new theme. If you need some time to get used to it, you can switch back to the classic theme for now from the same menu.
You can also try it out here: HubSpot Login and Sign in

Either way, we appreciate your feedback hope you’ll keep sharing what you think as we continue to improve.