Great question @evaldas,
The advantages of using Content Embeds is that you get the editing experience of HubSpot, the AI text and image generation, personalization tokens, your file library, smart content and the ability to use the modules that were built on your HubSpot account, on your WordPress account.
Additionally you can treat this content like you would “Global content” on HubSpot, meaning you could surface this content in multiple places on your WordPress site and have just 1 place you need to maintain it. Adding to this, because you can have multiple WordPress sites signed into the same HubSpot account, you could share this content across multiple separate websites.
The folks who will likely see the most utility out of this feature are those that have a WordPress site that they use and are not ready to migrate the site to HubSpot.
For example maybe you use HubSpot for landing pages, but your site was originally built on HubSpot. Content Embeds are one way we’re making it so that Content Hub is still valuable to you, even if your site isn’t on HubSpot.
Content Embeds are currently loaded with JavaScript and the HTML is injected into the page itself. This has some advantages over iframes performance and accessibility wise. In the future other embed methods may be made available based on demand.