Breeze Intelligence itself does not do deduplication work, but ensures that your data is up-to-date with the latest verified data. It works by combining data from a variety of sources, including publicly-available websites and third-party data providers:
. HubSpot’s large language models (LLMs) and AI extract, normalize, and categorize this collected data to create up-to-date company and buyer profiles
. Human verification then ensures the accuracy of these AI models and continually improves them
. This comprehensive approach ensures that CRM records are enriched with key attributes for both contacts and companies.
If you want to learn more about deduplication in HubSpot, check out this knowledge base article: