I would like to add a “Download CV Guide” link to my email and I would like it look like a button. The first thing that comes to mind is creating a CTA. But then I realized, when it comes to tracking my link for the email (while creating workflows), it is the link to the CTA image that is tracked and not the underlying download link.
Are CTA’s the best way to create image buttons in emails? And if so, how do we make sure it is the real link that is counted and not the image link?
Hi @mobedi
You are safer using HTML buttons rather than CTAs in your emails for this and other reasons.
A developer can easily create HTML button styles for you to use, or you may be able to find or generate the code online.
Let me know if you need any assistance with this.
Sounds reasonable. Any suggestion on a compatible button maker? Hubspot does not welcome the ones I create at https://buttons.cm/.
It seems like HubSpot stripts the CSS code in the email which is understandbale. But are there any workarounds for that?
You can use a HubSpot CTA, but make sure to open the link specification box on the image in the email, and make it the download doc or webpage or whatever rather than the default CTA image file.
I have a different question related to this. In several workflows, I have an If/Then branch based on if ANY link is clicked in a particular email which has CTA’s on it as I describe above. My assumption was/is that the document file download link within my CTA’s is considered a link and therefore meets my If/Then condition (so that I didn’t need to make separate conditions for the four CTA in my email. Is my assumption correct in this scenario??
You can use a HubSpot CTA, but make sure to open the link specification box on the image in the email, and make it the download doc or webpage or whatever rather than the default CTA image file.