# Click Tracking CTAs **URL:** \ **Category:** CRM\ **Tags:** enterprise\ **Created:** [March 26, 2024, 2:07pm UTC](https://community.hubspot.com/t/click-tracking-ctas/103460 "2024-03-26T14:07:40Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![KSergieva11](https://avatars.discourse-cdn.com/v4/letter/k/e47c2d/32.png) [@KSergieva11](https://community.hubspot.com/u/KSergieva11)\ **Post date:** [March 26, 2024, 2:07pm UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/1 "2024-03-26T14:07:40Z")
Hello! Could you please help me understand the difference between those 2 options in the CTA options tab? We are looking into finding the best option but the explanations provided are not enough. Thank you! ![Screenshot 2024-03-26 at 16.07.10.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/1/c/1cef67cf75101db97d9b9883710022ef81ed5844.png) ---
**Author:** ![Jigar\_Thakker](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jigar_thakker/32/63606_2.png) [@Jigar\_Thakker](https://community.hubspot.com/u/Jigar_Thakker)\ **Post date:** [March 26, 2024, 2:16pm UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/2 "2024-03-26T14:16:26Z")
Hey @KSergieva11 - **Track clicks through redirect:** track clicks to your CTA by directing visitors to an initial URL, which associates the click with the CTA, before redirecting them to the final page. This option is selected by default. - **Track clicks through the browser:** tracks clicks asynchronously via the visitor’s browser. This option allows you to use anchor tags as there are no redirects, the CTA will direct visitors to the set URL. To know more you can go through this article [here](https://knowledge.hubspot.com/ctas/create-calls-to-action#:~:text=Configure%20how%20you'd%20like,option%20is%20selected%20by%20default.) ---
**Author:** ![KSergieva11](https://avatars.discourse-cdn.com/v4/letter/k/e47c2d/32.png) [@KSergieva11](https://community.hubspot.com/u/KSergieva11)\ **Post date:** [March 26, 2024, 2:18pm UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/3 "2024-03-26T14:18:36Z")
Hi [@Jigar\_Thakker](https://community.hubspot.com/t5/user/viewprofilepage/user-id/610147) Thanks, I saw that explanation on the information icons, but it was still unclear which one to use when. ---
**Author:** ![Jigar\_Thakker](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jigar_thakker/32/63606_2.png) [@Jigar\_Thakker](https://community.hubspot.com/u/Jigar_Thakker)\ **Post date:** [March 26, 2024, 2:29pm UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/4 "2024-03-26T14:29:04Z")
Hey @KSergieva11 Happy to help here i would suggest going with the default option initially and then once you start tracking the CTAs if it is not meeting your requirements you can go with another option. ---
**Author:** ![KSergieva11](https://avatars.discourse-cdn.com/v4/letter/k/e47c2d/32.png) [@KSergieva11](https://community.hubspot.com/u/KSergieva11)\ **Post date:** [March 26, 2024, 3:19pm UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/5 "2024-03-26T15:19:36Z")
Hey [@Jigar\_Thakker](https://community.hubspot.com/t5/user/viewprofilepage/user-id/610147) , Sorry, this is still not answering my question. I am looking to understand what is the main difference between them, otherwise I can’t define my goal and what I am looking for. Thanks! ---
**Author:** ![HubSpot\_Corey](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hubspot_corey/32/77072_2.png) [@HubSpot\_Corey](https://community.hubspot.com/u/HubSpot_Corey)\ **Post date:** [March 27, 2024, 5:57am UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/6 "2024-03-27T05:57:59Z")
Hi @KSergieva11, I’ll do my best to try and explain, both options depend on how you have your link setup to handle the CTAs on your website as there’s primarily two different ways to track a CTA. Both options essentially need a way to know that the link has been clicked and who clicked it. The first option is via a **redirect** , this means that when they click the link they go to a specific URL, for example sake, let’s say [Redirect.com](http://www.redirect.com/emailclick) this link acts as a middle man that takes the users details and where they came from. Once this information is gathered it redirects them to the end url, let’s say [www.whereyouwantedthemtogo.com](http://www.whereyouwantedthemtogo.com). The benefit of this redirect is you can use different URLs for different sources without having to change the end destination allowing you to compare which source gets you the most clicks. So for example you could have [Redirect.com](http://www.redirect.com/email) for email clicks and [Redirect.com](http://www.redirect.com/socialmedia) for socialmedia but the end user would always still end up at [www.whereyouwantedthemtogo.com](http://www.whereyouwantedthemtogo.com). The second way does not move the visitor through a different link first; instead, it keeps track of the click directly through the visitor’s internet **browser** as soon as they click, letting the CTA link work more smoothly by taking them straight to the intended page without any detour. However, this requires more coding knowledge and compatibility with each browser. Therefor the first option is the most common. I hope this helps clarrify. ---
**Author:** ![KSergieva11](https://avatars.discourse-cdn.com/v4/letter/k/e47c2d/32.png) [@KSergieva11](https://community.hubspot.com/u/KSergieva11)\ **Post date:** [March 27, 2024, 10:51am UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/7 "2024-03-27T10:51:39Z")
Thank you very much! ---
**Author:** ![CJohnson04](https://avatars.discourse-cdn.com/v4/letter/c/e79b87/32.png) [@CJohnson04](https://community.hubspot.com/u/CJohnson04)\ **Post date:** [November 10, 2025, 7:17pm UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/8 "2025-11-10T19:17:17Z")
Hi [@HubSpot\_Corey](https://community.hubspot.com/t5/user/viewprofilepage/user-id/580930) , thank you for the helpful explanation. Why does the second options require more coding? ---
**Author:** ![STierney](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/stierney/32/186066_2.png) [@STierney](https://community.hubspot.com/u/STierney)\ **Post date:** [November 10, 2025, 7:45pm UTC](https://community.hubspot.com/t/click-tracking-ctas/103460/9 "2025-11-10T19:45:41Z")
Hey @CJohnson04 - thanks for following up here! Also re-tagging [@HubSpot\_Corey](https://community.hubspot.com/t5/user/viewprofilepage/user-id/580930) to see if he can provide more insight on this inquiry! Shane, Senior Community Moderator