Clarification on Building a Multi-Step Diagnostic Form with Scoring in HubSpot

Marketing & Content Hub Lead Capture Tools
1

Hi Team,

We need technical clarification regarding a client implementation inside HubSpot.

We are building a multi-step marketing diagnostic assessment and need to confirm whether this can be implemented natively within HubSpot or if custom development is required.

Requirements:

  1. 15 multi-step questions (one question per screen)
  2. Progress indicator
  3. Score calculation across all responses
  4. Category assignment based on total score
  5. Identification of lowest-scoring category
  6. Immediate display of calculated results on the final page
  7. Contact data capture:
  • Name
  • Email
  • Company
  1. Store submission data against the contact record
  2. Trigger automated follow-up workflows based on submission

Questions:

  1. Can this be built directly using standard HubSpot forms?
  2. If not, would this require:
  • Custom HubSpot CMS page development
  • Custom modules
  • JavaScript scoring logic
  • Serverless functions or API integrations
  1. What would be the recommended implementation approach?
  2. Which HubSpot subscription level would be required?
  3. Can calculated scores/results be stored directly as contact properties?
  4. Can the calculated score be displayed immediately on the final page after submission?

We need this clarification so we can advise our client on the correct implementation path.

Thank you.

2

Hi @Dteam30,
This is a great question!
I’d love to loop in some of our top Community experts on this one. Hi @eburnaman @deepikaverma and @Franci! Can any of you point @Dteam30 in the right direction! :raising_hands:
Thank you in advance!
Cassie, Community Manager