# ChatGPT as separate traffic source

**URL:** <https://community.hubspot.com/t/chatgpt-as-separate-traffic-source/128769>\
**Category:** HubSpot Ideas\
**Tags:** analytics-tools\
**Created:** [March 27, 2025, 10:01am UTC](https://community.hubspot.com/t/chatgpt-as-separate-traffic-source/128769 "2025-03-27T10:01:17Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![clioi](https://avatars.discourse-cdn.com/v4/letter/c/74df32/32.png) [@clioi](https://community.hubspot.com/u/clioi)\
**Post date:** [March 27, 2025, 10:01am UTC](https://community.hubspot.com/t/chatgpt-as-separate-traffic-source/128769/1 "2025-03-27T10:01:17Z")

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Here’s an idea, since online searches are evolving, I don’t think a lead or traffic from ChatGPT should be marked as ‘direct’ traffic. Could HubSpot change this for it to be a bit more accurate so maybe AI search or something like that?

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**Author:** ![ElyseMeyer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/elysemeyer/32/57633_2.png) [@ElyseMeyer](https://community.hubspot.com/u/ElyseMeyer)\
**Post date:** [June 23, 2025, 5:11pm UTC](https://community.hubspot.com/t/chatgpt-as-separate-traffic-source/128769/2 "2025-06-23T17:11:02Z")

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This is a great idea. I’m shocked HubSpot hasn’t done this yet. You can see it in Other or Referrals, but not combined, so it’s manual right now.

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**Author:** ![dwc\_1993](https://avatars.discourse-cdn.com/v4/letter/d/3d9bf3/32.png) [@dwc\_1993](https://community.hubspot.com/u/dwc_1993)\
**Post date:** [September 3, 2025, 3:14pm UTC](https://community.hubspot.com/t/chatgpt-as-separate-traffic-source/128769/3 "2025-09-03T15:14:58Z")

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please please pleaseeeee can we get this?!

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**Author:** ![lauren\_patrick](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lauren_patrick/32/5064_2.png) [@lauren\_patrick](https://community.hubspot.com/u/lauren_patrick)\
**Post date:** [January 21, 2026, 9:19pm UTC](https://community.hubspot.com/t/chatgpt-as-separate-traffic-source/128769/4 "2026-01-21T21:19:13Z")

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We have this “champagne problem” too. While the uptick in new Contacts created from Direct traffic, it is painful not to be able to attribute the source to ChatGPT or Gemini. We were able to see new Contacts created from Claude and Perplexity. It would be amazing to see the actual original SEO/GEO/AEO platform on the Contact record.