The searches that used to bring buyers to your site are increasingly ending inside AI chat interfaces. People are typing their questions, comparing their options, and forming their opinions without ever clicking through to a website. The intent is still there. The demand is still there. The buyer’s journey has just moved somewhere new.
For marketers, that shift creates an uncomfortable reality: the playbook that drove growth for the last decade is losing its edge. Organic discovery, retargeting, and even paid search were built on a different kind of buyer behavior. And the channels you’ve mastered are no longer the only places or even the primary places where decisions get made.
The question isn’t whether to adapt. It’s how fast you can.
Introducing ChatGPT Ads in HubSpot
As the first CRM to integrate with ChatGPT Ads, ChatGPT Ads in HubSpot gives you a direct line to the buyers who are no longer clicking through from search. And because it lives inside HubSpot, every campaign, lead, and conversion ties back to the same place you run everything else. What makes the engagement valuable: ads are clearly labeled, never influence ChatGPT’s answers, and conversation data is never shared with advertisers. Every engagement reaches buyers at the moment of active intent, in an environment they already trust.
Why Marketers Are Moving Here First
ChatGPT Ads in HubSpot lives alongside Google, Facebook, LinkedIn, and every other ad network you already manage. From inside HubSpot, you can:
Pilot one of the fastest-growing ad channels. Most marketers haven’t established a presence in ChatGPT Ads yet. Those who move now will capture demand that traditional channels no longer reach.
Build and launch ads without leaving HubSpot. Create campaigns, input ad creative, set your budget, and schedule your campaigns from the same place you launch ads across your other paid channels.
Capture leads and connect clicks to contacts automatically. Enable auto-tracking and HubSpot appends UTM parameters to your ChatGPT Ads URLs, linking clicks to contacts and deals in your CRM.
See performance next to every other ad channel. ChatGPT Ads data lives in the same dashboard as all of your other paid channels, enabling you to quickly understand which campaigns are working and optimize the ones that aren’t.
How It Fits Your Workflow
Close the loop on revenue. When a ChatGPT Ads-sourced lead converts, HubSpot sends that signal back to ChatGPT Ads to improve targeting by optimizing for closed deals, not just clicks.
Sync leads instantly. Lead gen form submissions from ChatGPT Ads create contacts automatically in HubSpot CRM, ready for immediate workflow enrollment.
Attribute every channel equally. ChatGPT Ads plug into your existing attribution model, so every new experiment connects back to the same source of truth as your other channels.
Get Started
ChatGPT Ads in HubSpot is now available in public beta. You’ll need a HubSpot Marketing Hub Free, Starter, Professional, or Enterprise accounts, as well as a ChatGPT Ads account to connect.
Please note that ads in ChatGPT currently reach users on ChatGPT’s Free and Go plans in the US, Canada, Europe, UK, Australia, New Zealand, India, and Japan. Ads are not shown to Plus, Pro, or Business subscribers.
Connect ChatGPT Ads in HubSpot →
Introducing the AI Growth Bundle
Together with OpenAI, we’re offering an exclusive AI Growth Bundle. Businesses can get the best of HubSpot and ChatGPT to help them drive growth:
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HubSpot Starter and HubSpot credits at up to 65% off for one year
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A buy-one-get-one-free offer on ChatGPT Business standard seats with annual subscription for 12 months.
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Up to $750 match in ChatGPT ad spend until September 30, 2026 – and up to $500 match after. Terms apply.