Chatbot Google Analytics custom event tracking

Marketing & Content Hub Lead Capture Tools
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1

Hi,

I am currently using a lead generation chatbot on my website, and I have set up a specific goal in Google Analytics to track its performance. However, I recently discovered that the goal can only be triggered when the chatbot starts and ends. The issue is that I have multiple branches in my chatbot’s workflow, where people are treated differently based on certain conditions. Therefore, I don’t want to track every single person who goes through the workflow.

I was wondering if it is possible to implement a custom code action that would allow me to trigger the Google Analytics goal completion at a specific point within the chat flow, rather than just at the beginning or end of the conversation.

For reference, I don’t have a background in development and don’t have access to a developer. If anyone could assist me with this matter, I would be extremely grateful.

2

Hi @DJohnson4 ,

Sadly, the code that runs inside a chatbot is limited to chat flow itself, which would mean it is not possible to trigger anything browser-related, so pushing data to the data layer wouldn’t work either.
I checked if there is a way to somehow trigger anything in the browser, but that currently is not possible. The best thing you could do is add this as an idea in the ideas forum.

3

Hi @DJohnson4 , here’s an idea for a different approach. Instead of having one large chatflow with numerous branches, consider dividing your chatflow into several smaller, linear flows. Each branch transformed into simple flows with a single objective so that you can utilize conversation started and ended events to accurately report in Analytics. I hope this makes sense and you can try it out.