# Changing Default UTM Parameters

**URL:** <https://community.hubspot.com/t/changing-default-utm-parameters/84748>\
**Category:** Reporting & Analytics\
**Tags:** analytics-tools\
**Created:** [July 5, 2023, 4:52pm UTC](https://community.hubspot.com/t/changing-default-utm-parameters/84748 "2023-07-05T16:52:58Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![moneyman22](https://avatars.discourse-cdn.com/v4/letter/m/96bed5/32.png) [@moneyman22](https://community.hubspot.com/u/moneyman22)\
**Post date:** [July 5, 2023, 4:52pm UTC](https://community.hubspot.com/t/changing-default-utm-parameters/84748/1 "2023-07-05T16:52:58Z")

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Is there a way to change the default UTM parameters in the “landing page” reporting section to align with the UTM nomenclature our business uses? Hoping to maximize visibility in the landing page & reporting section.

Here are some of the various sources we use:

- direct
- google, adroll, linkedin, facebook, twitter
- press-rcp, press-msptoday, press-petri
- influencer-tubbs, influencer-crancer
- disti-pax8, disti-also, disti-westcoast
- sales-amer, sales-emea

Any help or suggestions on building UTMs to get as much visibility as possible would be greatly appreciated.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [July 5, 2023, 4:56pm UTC](https://community.hubspot.com/t/changing-default-utm-parameters/84748/2 "2023-07-05T16:56:13Z")

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Hi @moneyman22,

Unfortunately this is not possible. All categorisation and bucketing follows these rules and they can’t be customised: [Understand HubSpot's traffic sources in the web traffic analysis tool](https://knowledge.hubspot.com/reports/understand-hubspots-traffic-sources-in-the-traffic-analytics-tool)

Yoi can of course set up your own custom properties for custom bucketing. This would require workflows (available in Professional subscriptions).

Best regards!

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**Author:** ![moneyman22](https://avatars.discourse-cdn.com/v4/letter/m/96bed5/32.png) [@moneyman22](https://community.hubspot.com/u/moneyman22)\
**Post date:** [July 7, 2023, 5:22pm UTC](https://community.hubspot.com/t/changing-default-utm-parameters/84748/3 "2023-07-07T17:22:09Z")

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Hi @karstenkoehler ,

Are there any resources available on creating custom properties for UTM bucketing? Trying to understand if this should be living on the form as a hidden field. Thanks!