Case Study: Marketing Campaigns We Love

Academy Study Groups Study Group: Social Media
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Valentine’s Day gives brands a unique opportunity to get creative with their marketing efforts. Here are two examples of marketing campaigns that celebrate love in an innovative way:

  • Gucci: The famous fashion house revealed a love-themed capsule collection in a “zine” by Brad Elterman. The “zine” and social media campaign are characterized by retro photography, fairytale-like storytelling, and multi-faceted takes on love. The “zine” is available online for everyone here. Swipe through Gucci’s Instagram profile to get inspiration for your next romantic-themed campaign.
  • Cadbury 5 Star: This chocolate brand from India takes on an entertaining approach to Valentine’s Day by offering an escape to a remote island to anyone who wants to get away from mushy Valentine’s Day content, crowded restaurants, or the stress of buying a gift. Watch their humorous take on Valentine’s Day on YouTube and Instagram.

Do you have a favorite Valentine’s Day social media/digital marketing campaign? What makes the campaign stand out from the crowd?

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Hi all!

I saw this amusing series of Valentine’s Day cards from Rick Steves Europe recently:

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Do you have a favorite social media marketing/digital campaign from Valentine’s Day or a similar holiday in your country? Why did this campaign stand out to you?

@AMujidat, @Kat_Nap, @EKnaack, @CMeche, @Ehrlich, @DavidDennison, @CWatkins8, @Trusocialite, @Kejoko

Thanks!

Kristen

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Honestly, I didn’t see a single V-Day marketing campaign :joy: