Capturing Meta Ads Interaction Data (Campaign / Ad Set / Ad Name) into Contact Properties

Marketing & Content Hub Ads
1

Hi Community,

When a contact is created in HubSpot via a Meta (Facebook/Instagram) lead ad, HubSpot correctly logs the Ad Campaign Name, Ad Set Name, and Ad Name as an Ads Interaction in the contact’s timeline.

However, this information does not automatically populate into contact properties, which makes it difficult to use in workflows, lead routing, scoring, and custom reporting.

I wanted to check with the community:

Is there any native way in HubSpot to push these Ads Interaction values (campaign / ad set / ad name) into custom contact properties at the time of contact creation?

Are there any recommended best practices to persist Meta ad metadata at the contact level for long-term attribution and reporting?

Context:

Meta Ads account is connected via HubSpot Ads tool

Lead source is Meta Lead Ads

Ads interaction data is visible in the timeline but not usable as a property

Any guidance, examples, or recommended approaches would be greatly appreciated.

Thanks in advance!

2

@karstenkoehler you’re the only hope to get the solution for this too.

3

Hi @AJ_Kakrot ,
Thanks for laying out the situation so clearly! I know you’ve already tagged Karsten (always a solid choice!), but I’d also love to open this up to other community members who may have tackled the challenge of mapping Ads Interaction details into contact properties.

Hey @himanshurauthan @trevordjones @KhushbooP11 Happy Friday! Has any of you found a native workaround, automation pattern, or best practice for persisting campaign/ad set/ad name data at the contact level for long-term attribution?

Hoping we can surface some helpful approaches!
Victor

4

@karstenkoehler can you please help on this? I’m still not able to figure this out.

5

Hi @AJ_Kakrot
This data lives in the following properties in web analytics under contacts in these fields: Original source drill-down 1 and original source drill-down 2. You can pull into the contact record view by going to settings / Objects / Contacts / record customization and add those fields to your default view.

6

@ShannonArn this one I tried but it only captures campaign name in drill down 1. I’m looking for all the parameters to get captured viz. Campaign, Ad Group, Ad Name

7

Hi @AJ_Kakrot , you’re not missing anything obvious. This is one of those areas where HubSpot’s Ads tool is still opinionated about where that data lives.

Natively, HubSpot treats Meta campaign, ad set, and ad name as Ads interactions, not first-class contact properties. That’s why you can see them clearly in the timeline but can’t reference them in workflows or reports. The only pieces that HubSpot intentionally promotes to properties are the Original source drill-down fields, and as you noticed, those usually stop at the campaign level for Meta Lead Ads. Ad set and ad name are not persisted anywhere else by default.

As of now, there is no native switch to “promote” Ads interaction metadata into contact properties at creation time. This hasn’t changed in 2025. HubSpot’s own attribution model assumes that deeper ad metadata is for analysis inside the Ads tool and attribution reports, not for operational automation. That’s the product boundary you’re hitting.

The two practical workarounds I’ve seen teams use are:

First, push the metadata in at the form level. For Meta Lead Ads, you can add hidden fields to the lead form and map campaign, ad set, and ad name directly from Meta into HubSpot contact properties. This is the cleanest option if you control the Lead Ad form setup, because the values arrive as normal properties and are usable everywhere. HubSpot documents how Ads and form attribution work here (Connect your Facebook ad account to HubSpot )

Second, if you’re on Operations Hub Pro or Enterprise, use a custom code workflow. You can listen for contacts created from Meta Lead Ads, pull the most recent Ads interaction via the APIs, and write those values into custom contact properties yourself. It’s more work, but it’s the only way to backfill timeline-only data into properties after the fact.

If long-term attribution and routing depends on ad set or ad name, I’d strongly recommend the hidden-field-on-the-lead-form approach. Once the data is only in the timeline, HubSpot doesn’t give you a native way to operationalize it.

Hope this helps clarify the limitation and the realistic paths forward.

8

From my understanding though, ad interaction isn’t something that can be pulled from the HubSpot API. Could you tell me where I can pull it from?

9

Hi @angiep,
Thank you for posting to the Community! Tagging in our Top Contributor, Ruben, since they were able to provide the Accepted Solution of this thread!
Hi @RubenBurdin - do you have any insight on where @angiep’s question?
Thank you!
Cassie, Community Manager