Capturing a list of contacts who download an asset.

Marketing & Content Hub Lead Capture Tools
1

Hello all,

This is probably an easy question for you experts out there.

I know you can capture a list of contacts who visit/view a specific page URL, but what I’m trying to do is capture a list of people who download a specifc piece of content, like a .pdf. I’m having the hardest time trying to find the correct filter to use.

Any suggestions?

thanks, Mark

2

Hi @MMcGriff

How are contacts downloading the asset - by completing a form (if so, is it a HubSpot form or a non-HubSpot form) or are contacts simply clicking a CTA or download button (if so, are those created in HubSpot or not)?

Depending, on the answers you have the following options:

1. HubSpot form - create a list of contacts who submitted the form.

2. non-HubSpot form - same approach, and ensure the non-HubSpot form functionality is switched on. Ideally, if recommend replacing all forms with HubSpot forms, just makes things easier.

3. HubSpot CTAs - same as above, create a list of contacts who clicked a specific CTA, which in turn is associated with an asset.

4. Non HubSpot CTAs - you’ll be able to use custom behavioural events but only if you have an enterprise subscription.

I hope that helps.

Frank

3

Hi Frank! Thanks for the reply.

There are no forms. It’s a direct link to a PDF that is hosted in Hubspot. When they click on the CTA “Download Asset Now”, they’re served up the document.

It looks like #3 is the closest to what we are trying to achieve, but it looks like a specifc CTA is required and I’m not sure how to add new ones as an option. Also, we mightr use the same CTA in different emails but with different assets so that might be an issue as well.

I hope that clarifies things a bit.

4

Looks like we’ll need to explore the option of creating new CTAs (which I’ve now discovered :)) for the emails.

Thanks again, Frank!

M~