Capture Snapchat leads, automate follow-ups, and close the loop on campaigns — all in HubSpot

Resources Releases and Updates
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What is it?

Snapchat Ads for HubSpot automatically forwards leads from Snapchat’s high-intent audience — Gen Z and Millennials actively planning high-consideration purchases — directly into HubSpot in real-time, so your team can trigger follow-up the moment interest peaks.

With Snapchat Ads for HubSpot you can:

  • Capture leads instantly. Leads from Snapchat ads flow into HubSpot within seconds, creating new contacts or updating existing ones automatically.

  • Trigger automated follow-up. The moment a lead submits, enroll them in a sales sequence or workflow before interest fades.

  • Close the loop on performance. Send lead status back to Snapchat, so you can optimize campaigns for those more likely to convert downstream.

Why does it matter?

Act on leads before interest fades. Previously, leads captured from Snapchat required manual exports or third-party tools to reach your CRM. Now, leads land in HubSpot in near real-time, enabling immediate automated follow-up at the exact moment intent is highest. For B2B teams running demo requests, trial sign-ups, or webinar registrations, that speed is the difference between a qualified opportunity and a cold lead.

Make every campaign smarter than the last. Before, marketers had no way to connect downstream pipeline data back to their Snapchat campaigns — meaning ad spend was optimized on surface-level signals like clicks and form fills, not on what actually converted. Now, lifecycle milestones — MQL, Meeting Booked, Won, Lost —can flow back to Snapchat via Conversions API, providing a clearer picture of what’s driving business results, so your campaigns can get more efficient over time.

How does it work?

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To connect the app:

  • Navigate to the Snapchat Ads for HubSpot marketplace listing and click Install

  • Select Connect app

  • Click Connect Snapchat

  • Login to your Snapchat account

  • Select the assets you want to link to HubSpot

  • Click Continue

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To connect a Snapchat Lead Form:

  • Go to Settings → Integrations → Connected Apps and click on Snapchat Ads

  • Select Add form mapping

  • Search for the form name or ID in Snapchat that you’d like to sync to HubSpot

  • Click Select next to the form

  • Review the HubSpot properties that are matched to each Snapchat field. Update each property using the dropdown menu

  • Click Save mapping

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To send conversion events to Snapchat:

  • Go to Settings → Integrations → Connected Apps and click on Snapchat Ads

  • Click on Open HubSpot Workflows

  • Select Create workflow → From scratch

  • For trigger, select the conversion you’d like to share back to Snapchat

  • Under actions select Send Events to Snapchat (Conversions API) to configure the details of the event you’d like to send to Snapchat

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Who gets it?

Lead sync is available with any HubSpot subscription level. Conversion event passback requires a Marketing Hub subscription. Available for any Snapchat Native Lead Generation advertiser.