Can't use AI_REFERRALS in filters for Lead Source

Smart CRM & Sales Hub CRM
1

Hi all!

I was trying to filter leads (Lead object) by Lead Source and can’t find AI_REFERRALS value under the property filter. I was also looking for AI_REFERRALS to create a tag for Leads, but the value is nowehere to be found. Is this only me? I know the value exists as a bunch of leads have AI_REFERRALS under Lead Source property.

Thanks!

Jakub

2

Hi @JLewicki,

AI referrals were just recently added as a original source value - I assume the product team has not yet looked into adding this on the lead object. You could flag this with HubSpot support or submit a request in the ideas section: https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas

Until then, you could use a sync property and simply sync the contact original source to the lead object. Create sync properties that copy data to associated records

Best regards

3

Hi @karstenkoehler!
It is added to the lead object, you just can’t use it in filtering. But thanks for advice!

4

Hi @JLewicki

This is currently a contact’s property value for the Original Source propety. Not yet on Lead level.

You can do a custom report combining lead and contacts

or you can copy or sync the information into Leads as Karsten mentions.

5

Thanks for following up @Lucila-Andimol!
I was just getting confused as I can see this under lead object, but clearly something is not fully integrated yet.

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6

I just received answer from HubSpot support, I’ll leave it hear, might be useful to others:

1. Why you see AI_REFERRALS on records but not in Lead filters

What is happening here is an inconsistency between:

  • How the Lead Source-type properties are defined in the product, and
  • How those properties are currently surfaced in the Lead object / Leads workspace UI.

Internally, HubSpot’s traffic/lead source properties (for contacts, companies and deals) already include AI REFERRALS as a valid option with the underlying value AI_REFERRALS (alongside options like SOCIAL_MEDIA, REFERRALS, PAID_SOCIAL, etc.). That is why:

  • Individual Lead records can show AI_REFERRALS as the value of the Lead Source property.
  • Integrations or internal systems can set that value.

However, in the current Leads tooling/UI:

  • The filter dropdown for the Lead Source property and some tag/segment builders for Leads are not yet exposing all of the underlying enum values for that property.
  • As a result, AI_REFERRALS does not appear as a selectable option, even though it is present on the records themselves.

This means you are not doing anything wrong in your setup: this is a product limitation/inconsistency in how the Lead Source options are surfaced for the Lead object specifically.