I have seen the change today that lists have been renamed to segments.
To preface, some of our users are not marketers; they are lawyers, and they make up the majority of our users. We have struggled with firmwide user adoption of HubSpot and over the last few months. Through simplifying our processes, we have seen an increase in user engagement, and that comes from using the right terminology.
This change will confuse our users.
I really wish HubSpot gave us managers a heads up about these changes, so we don’t find out after the change, so I can update my team instead of panicking. Having an email like the product updates would be helpful, just so we are not an afterthought to deal with the changes, we can prep and make the changes a smooth transition.
The chances that the product team changes their mind are slim, however, I think. More confusing than renaming to segments would be re-renaming to lists after a while.
you can find segments in reports, in pies, in workflows, you can even segment columns, you can even segment filters inside a list but LISTS ARE NOT SEGMANTS!!! alll the error we are complaining about, all the features that are needed… and you choose to change a logical name to an illogical name? AAAAAAAAAAAHHHHHHHHHHHH
Hi @Natasha_8Beyond,
Thank you for posting to the Community!
We understand how frustrating these changes have been for you, and we apologize for any confusion they’re causing.
Your feedback is incredibly valuable and I want to make sure our Product Expert team is aware of your concerns. The best way to ensure your suggestions and experiences are seen is to post them on our Ideas Forum. This allows our team to track Community input and prioritize updates based on real user needs.
We really appreciate your passion and honesty!
Let me know if you have any questions
Cassie, Community Manager
Hi - I agree with you. I actually tried to ask Breeze AI to help me provide feedback on the change, but could not do so from the Updates list. AI suggested HubSpot Community, so here goes: Feedback on the term “Segments”
I personally feel uncomfortable with the term “Segments” for this feature, and I have found that my colleagues feel the same.
- As a single term, it does not clearly communicate what the tool is or what it does, either linguistically or logically.
- We have been using the feature for many months now, and it still feels counter-intuitive and hard to explain
- All this suggests that it is the naming itself that is creating ongoing confusion rather than becoming familiar over time.
I realise you may not return to the original term (Lists) but we would like to encourage HubSpot to reconsider the label or test a clearer term that better reflects the feature’s purpose. Even just including the old term between brackets would help.
Please consider
