Hey, I have a challenge with HubSpot Sequences and haven’t found a solution yet.
Challenge: Part of email templates in the sequence are personalization tokens. Some of the personalization tokens might be changed in time. When I enroll a contact into the sequence, the email to be sent is fixed and set in stone using the value of a property as it is when I enroll the contact.Can the email be sent in the sequence with the new value in a property if that changes before the email is sent?
For now, I was told that I might need to set up the “manual” email send so the rep pulls the most recent value from the contact property.
I heard about using Workflows as a workaround (exploring that option further), but I’m curious if there are other options for how to achieve that with automated emails in sequences.
Hi @KlemenHrovat,
Correct, sequence emails are personalized at the time of scheduling, they don’t dynamically reference the token at the time of sending. In that sense, I don’t see any workarounds beyond making it a manual send.
Automated workflow emails work differently, they pull the value for a token at the time of sending. However, these emails behave differently entirely, they’re not sent from a personally connected inbox but (technically) as a bulk send via a connected and authenticated marketing email sending domain. It’s a simplification but generally these emails have a higher likelihood of being categorized as promotional or spam.
They’re not really a replacement for sequences, also considering that they don’t follow the same unenrollment rules like sequences: Unenroll contacts from a sequence (Similar criteria can however be setup.)
Let me know if you have any follow-up questions!