Can Hubspot conversion events be used to optimize Facebook lead ads?

Thank you for the detailed reply. Awesome that you spent the time to detail it for anyone who finds this thread! I agree Zapier is a better solution for now.

Just to update: I received an update from Hubspot saying their internal team is aware of the Hubspot events - Facebook CAPI not working and there has been a communication issue which is why the knowledge base articles inaccurately make it seem like it’s possible to optimize ad delivery towards these lifecycle stage changes.

They are working on a fix but it’ll likely be 2024 by the time it actually works. They are first fixing the form fill event - FB CAPI.

BR, Tero