Hi Mia,
thank you for the reply. We have completed all onboarding steps.
We have had 3 calls with Meta Technical Pro team and opened a support ticket with Meta Tech support. They blame the Hubspot-Facebook integration and suggest implementation via 3rd party tool. According to them the CRM (Hubspot) integration won’t move forward until the Facebook events manager receives an event in the correct format and for some reason it is not receiving correct data from Hubspot, thus preventing us from getting further with the setup. How it’s supposed to work is detailed in this Facebook document: https://developers.facebook.com/docs/marketing-api/conversions-api/conversion-leads-integration/crm-integration/1-connecting-your-crm-with-lead-ads
Also Facebook lists Hubspot as a direct CRM partner for connecting lead ads without third party solutions needed: https://www.facebook.com/business/help/262210457734906/hubspot
We would prefer to get this working with just Hubspot + Facebook and the ready-made integration because based on all the documentation it looks like it should be possible.
Thank you for any advice anyone can provide on the topic.
Best Regards,
Tero Vaalamäki
Head of Growth
Performance Unit