Hi folks! I’ve been looking at some examples of how HubSpot customers are carrying out ABM strategy inside HubSpot in the past few weeks.
One common use case I’ve come across involves using Workflows to notify reps when changes occur to their target accounts, e.g., a new contact being added or removed. You can do this by denoting your target accounts and triggering off an update to the “Associated Contacts” field on the company level. Also, here are a couple of pieces of content I’ve come across that have some ideas -
- https://terminus.com/blog/hubspot-abm-workflow-recipes/
- 5 HubSpot hacks for account-based marketing automation
Interested to hear what other folks are doing around ABM in Workflows!