Hi @kmalkiewicz
I’ve used Terminus a year ago. By this time Terminus might have improved a lot, so my info could be outdated, however, let me share my experience.
We have connected Terminus to both HubSpot & Salesforce. We used to create the workflows on HubSpot and enrolled the contacts (with appropriate filters) to display an advertisement. We used to use the contact property, ‘lifecycle stage’ as a goal. (For example, lead/MQL contact is enrolled in the workflow, it gets served Terminus ads; when it becomes the opportunity/customer, it leaves the workflow.) It can be used with email marketing campaigns. The following graphics from Terminus blog explains itself.
