# Campaign Reporting - UTM syntax + tracking utm\_content **URL:** \ **Category:** đź’¬ RevOps Discussions\ **Tags:** revops\ **Created:** [July 25, 2024, 4:00pm UTC](https://community.hubspot.com/t/campaign-reporting-utm-syntax-tracking-utm-content/112889 "2024-07-25T16:00:10Z")\ **Posts on this page:** 6\ **Page:** 1
**Author:** ![RLicau](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rlicau/32/51418_2.png) [@RLicau](https://community.hubspot.com/u/RLicau)\ **Post date:** [July 25, 2024, 4:00pm UTC](https://community.hubspot.com/t/campaign-reporting-utm-syntax-tracking-utm-content/112889/1 "2024-07-25T16:00:10Z")
We’re currently testing using the default campaigns reporting and we run in a few hiccups: - encoding the space with “%20” is mandatory (issue: we’ve build a tracking template that ads “+” instead of “%20” to make more compact and aesthetically pleasing; so the links we created won’t show up in reporting) - accessing the _utm\_content_ reporting - it’s only possible to get the _utm\_campaign,utm\_source, utm\_medium._ I’ve tried to add the utm\_source to the campaign but don’t seem to have that option (or cannot find it). Does anyone have any best practices to deal with these issues? Thanks! ---
**Author:** ![Berangere](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/berangere/32/220784_2.png) [@Berangere](https://community.hubspot.com/u/Berangere)\ **Post date:** [July 26, 2024, 8:01am UTC](https://community.hubspot.com/t/campaign-reporting-utm-syntax-tracking-utm-content/112889/2 "2024-07-26T08:01:44Z")
Hi @RLicau, I hope that you are well! Thank you for asking the Community! I’d like to invite a couple of subject matter experts to this conversation: Hi @Emmanuelle, @Jnix284 and @HubSpotMaster do you have best practices or any insights to share with @RLicau, please? Thank you so much and have a great day and weekend! Best, Bérangère ---
**Author:** ![RLicau](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rlicau/32/51418_2.png) [@RLicau](https://community.hubspot.com/u/RLicau)\ **Post date:** [August 2, 2024, 7:59pm UTC](https://community.hubspot.com/t/campaign-reporting-utm-syntax-tracking-utm-content/112889/3 "2024-08-02T19:59:33Z")
Hi BérangèreL, Thanks so much for tagging! ---
**Author:** ![Emmanuelle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/emmanuelle/32/50915_2.png) [@Emmanuelle](https://community.hubspot.com/u/Emmanuelle)\ **Post date:** [July 26, 2024, 7:12pm UTC](https://community.hubspot.com/t/campaign-reporting-utm-syntax-tracking-utm-content/112889/4 "2024-07-26T19:12:01Z")
Hello @RLicau If you use the UTM tracking builder in HubSpot (see screenshot below), you need to use it exactly as it is built in HubSpot. Your tracking URL could look something like this: [Example Domain](https://www.example.com? **utm%5C_campaign** =TestCampaign& **utm%5C_source** =facebook& **utm%5C_medium** =social& **utm%5C_term** =promo& **utm%5C_content** =tradeshow) ![](https://d2qpr2jzcazej7.cloudfront.net/original/3X/4/6/4658b1c8d6390db8f3230477435341598ccc197e.png) If you just add your contents (assets) to the HubSpot Campaigns ([Campaign feature)](https://knowledge.hubspot.com/campaigns/create-campaigns#:~:text=Use%20the%20HubSpot%20campaigns%20tool,associate%20assets%20with%20the%20campaign.), you can also create specific **tracking URL into the campaign. But the syntax cannot be modified. ![](https://d2qpr2jzcazej7.cloudfront.net/original/3X/6/e/6e151be5a5ef89056d81da877d8c1aa2a285d2da.png)** Best regards, ---
**Author:** ![RLicau](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rlicau/32/51418_2.png) [@RLicau](https://community.hubspot.com/u/RLicau)\ **Post date:** [August 2, 2024, 7:58pm UTC](https://community.hubspot.com/t/campaign-reporting-utm-syntax-tracking-utm-content/112889/5 "2024-08-02T19:58:24Z")
Hi Emmanuelle, Thanks for the reply. We have considered doing this. However, the default encoding for the space is “§20” and I found it’s so much more elegant & legible to replace it with “+”. We have our utm tracking template build with this syntax. IN your example there are no spaces. So we shoudl call our campaign “TestCampaignNameHere” instead of “Test Campaign Name Here”. Which could be an option but not very user friendly. Thanks for your reply! ---
**Author:** ![jnix284](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jnix284/32/29_2.png) [@jnix284](https://community.hubspot.com/u/jnix284)\ **Post date:** [August 15, 2024, 11:27pm UTC](https://community.hubspot.com/t/campaign-reporting-utm-syntax-tracking-utm-content/112889/6 "2024-08-15T23:27:50Z")
@RLicau Have you tried replacing the spaces with + to see if that works? so instead of TestCampaignNameHere or Test Campaign Name Here, you enter it as Test+Campaign+Name+Here?