# Call Recording Analytics

**URL:** <https://community.hubspot.com/t/call-recording-analytics/149404>\
**Category:** Sales Hub Tools\
**Tags:** enterprise\
**Created:** [May 15, 2026, 7:29pm UTC](https://community.hubspot.com/t/call-recording-analytics/149404 "2026-05-15T19:29:50Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![MStiekman](https://avatars.discourse-cdn.com/v4/letter/m/258eb7/32.png) [@MStiekman](https://community.hubspot.com/u/MStiekman)\
**Post date:** [May 15, 2026, 7:29pm UTC](https://community.hubspot.com/t/call-recording-analytics/149404/1 "2026-05-15T19:29:50Z")

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It would be helpful to have more granular reporting on calls, similar to what Gong offers:

- **Conversation-level AI analysis** — Native talk-to-listen ratio tracking, sentiment analysis, and filler word detection derived directly from call recordings, with benchmarking against top performer patterns.
- **Deal intelligence scoring from call data** — AI-driven deal health scores that incorporate what was actually said on calls (stakeholder presence, engagement signals, topic coverage) rather than relying solely on CRM activity fields.
- **Conversation-based forecasting** — Forecast modeling that factors in call sentiment, buyer engagement patterns, and deal velocity signals from recorded conversations, not just rep-submitted stage updates.
- **Competitor mention and custom keyword tracking** — Automated detection of competitor names and user-defined keywords (objection phrases, pricing triggers, strategic topics) across all call transcripts, with trend reporting over time.
- **Rep coaching scorecards and call libraries** — Methodology-based call scoring (e.g., MEDDIC, SPIN) tied to recorded calls, plus curated call libraries managers can use to build onboarding and coaching programs from real interactions.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [May 16, 2026, 4:55am UTC](https://community.hubspot.com/t/call-recording-analytics/149404/2 "2026-05-16T04:55:38Z")

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Hi @MStiekman,

I agree that these would be useful to have, though it’s worth noting that HubSpot isn’t Gong – its strength is the all-in-one platform experience rather than matching every feature of dedicated conversation intelligence tools.

That said, a few things worth exploring:

- Submit these as feature requests via the HubSpot Ideas board – that’s the best way to get them in front of the product team. Here is the link to the Idea that @MStiekman submitted (thank you!) so that other Community Members can comment and add their upvote to it: [Call Recording Analysis](https://community.hubspot.com/t/call-recording-analysis/149495)
- For custom analysis needs, [Breeze Studio assistants](https://knowledge.hubspot.com/ai/use-assistants-and-agents-in-breeze-studio) could cover some of these use cases.
- For deal intelligence specifically, check out the [Smart Deal Progression beta](https://app-eu1.hubspot.com/l/product-updates/?rollout=283939) – it’s moving in an interesting direction.

Hope that helps!

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**Author:** ![system](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/system/32/124_2.png) [@system](https://community.hubspot.com/u/system)\
**Post date:** [June 23, 2026, 1:52pm UTC](https://community.hubspot.com/t/call-recording-analytics/149404/3 "2026-06-23T13:52:28Z")

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Closed on June 23, 2026, 1:52pm UTC

This topic was automatically closed 2 days after the last reply. New replies are no longer allowed.

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**Author:** ![julia](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/julia/32/154_2.png) [@julia](https://community.hubspot.com/u/julia)\
**Post date:** [June 30, 2026, 4:17pm UTC](https://community.hubspot.com/t/call-recording-analytics/149404/4 "2026-06-30T16:17:09Z")

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Opened on June 30, 2026, 4:17pm UTC


