# Buyer Characters

**URL:** <https://community.hubspot.com/t/buyer-characters/40901>\
**Category:** Tips, Tricks & Best Practices\
**Created:** [July 17, 2021, 7:52pm UTC](https://community.hubspot.com/t/buyer-characters/40901 "2021-07-17T19:52:36Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![mansour](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mansour/32/21752_2.png) [@mansour](https://community.hubspot.com/u/mansour)\
**Post date:** [July 17, 2021, 7:52pm UTC](https://community.hubspot.com/t/buyer-characters/40901/1 "2021-07-17T19:52:36Z")

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I want to know what the buyer’s personalities are because I didn’t understand him exactly

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**Author:** ![Bryantworks](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bryantworks/32/94963_2.png) [@Bryantworks](https://community.hubspot.com/u/Bryantworks)\
**Post date:** [July 19, 2021, 12:22pm UTC](https://community.hubspot.com/t/buyer-characters/40901/2 "2021-07-19T12:22:16Z")

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Hey there, I assume you’re talking about Buyer Personas? HubSpot actually has a [great tool](https://www.hubspot.com/make-my-persona) that both explains and builds them for you.

Hope this helps!