Bulk merging companies is a crucial feature that HubSpot is missing. It would be ideal if you could select multiple companies and then have ‘Merge’ under actions. From there you should be able to choose the parent company you’d like all the others to be merged into.
With this approach, HubSpot users would be able to search common key words to find companies that have duplicates due to small variations such as the use of acronyms, symbols, locations, etc. that may be included for one reason or another. Using ‘American University’ as an example: we have 3 companies in our database that are all actually the same one ‘American University’ ‘American University Washington DC’ and ‘American University, Washington.’ With the current system I have to merge these one by one and make sure to always start with the company that I want to be the parent company. (Side note: we don’t use the email domain to company domain automatic connection feature due to the nature of our data)
Not being able to choose which company will be merged into the other is another HUGE limitation. Having to step back and find the company that you want to be merged is an extra step and the time adds up. The order doesn’t even work logically - If you press ‘merge’ on a company, you would assume that you could merge that company INTO another one. That point shouldn’t matter though because we should be able to choose where the companies are merged to everytime. Thanks for coming to my Ted Talk