Been seeing the same problem across a lot of sales teams: reps hear critical intel on calls - competitor mentions, budget concerns, a champion going quiet - and none of it makes it into HubSpot. It ends up in Slack, in their head, or nowhere.
Built a CRM card that lives directly in the deal and contact sidebar. Reps log signals in under 10 seconds without leaving HubSpot: signal type (urgency, competitor, budget, objection, etc.), intensity level, and a quick note.
The AI layer aggregates everything into a Hive Score - a deal priority score built from what’s actually happening in the field, not from stage or close date (both set by the rep, both optimistic).
Managers see which deals have the most field activity, get real-time alerts when multiple reps flag the same deal, and can use the AI rep matcher to find who’s best suited for a deal based on signal history and workload.
Going through HubSpot Marketplace review now. Looking for 3-5 teams to try it before it’s public - free access, no credit card.
Drop a comment or DM me and I’ll get you set up.