These reports will depend on your company’s specific goals and metrics, but here are some examples:
- Sales pipeline report - This report shows the sales pipeline by stage, including the number of deals, deal size, and conversion rates. This report is useful for tracking progress towards sales goals and identifying areas for improvement in the sales process.
- Customer acquisition report - This report shows the number of new customers acquired during a specific period, including the channels through which they were acquired. This report is useful for evaluating the effectiveness of marketing campaigns and identifying which channels are most effective for customer acquisition.