# Brand Indicators for Message Identification (BIMI)

**URL:** <https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315>\
**Category:** HubSpot Ideas\
**Tags:** marketing-email\
**Created:** [January 23, 2020, 9:52pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315 "2020-01-23T21:52:08Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![alst](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/alst/32/62359_2.png) [@alst](https://community.hubspot.com/u/alst)\
**Post date:** [January 23, 2020, 9:52pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/1 "2020-01-23T21:52:08Z")

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To further email marketing efforts, it would be great if you allowed Brand Indicators for Message Identification (BIMI).

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**Author:** ![Kschierholt](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kschierholt/32/38459_2.png) [@Kschierholt](https://community.hubspot.com/u/Kschierholt)\
**Post date:** [March 10, 2020, 4:04pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/2 "2020-03-10T16:04:06Z")

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We would love it at our company too! I’m surprised that Hubspot doesn’t have this yet.

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**Author:** ![Stella\_Rising\_E](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/stella_rising_e/32/43030_2.png) [@Stella\_Rising\_E](https://community.hubspot.com/u/Stella_Rising_E)\
**Post date:** [March 10, 2020, 5:34pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/3 "2020-03-10T17:34:18Z")

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Hi, we would absolutely love this, also. Hubspot, can you offer an ETA for when this is live?

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**Author:** ![peterq](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/peterq/32/79091_2.png) [@peterq](https://community.hubspot.com/u/peterq)\
**Post date:** [April 24, 2020, 11:14pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/4 "2020-04-24T23:14:13Z")

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This would be amazing to have!

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**Author:** ![Nino304](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/nino304/32/70189_2.png) [@Nino304](https://community.hubspot.com/u/Nino304)\
**Post date:** [May 8, 2020, 6:58pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/5 "2020-05-08T18:58:36Z")

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Yes, looking to implement BIMI too and would love if HubSpot had this functionality.

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**Author:** ![Greg\_Batenburg](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/greg_batenburg/32/82797_2.png) [@Greg\_Batenburg](https://community.hubspot.com/u/Greg_Batenburg)\
**Post date:** [August 14, 2020, 4:44pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/6 "2020-08-14T16:44:43Z")

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Google has announced they are beginning pilots of the BIMI standard. [https://cloud.google.com/blog/products/g-suite/gsuite-security-updates-for-gmail-meet-chat-and-admin](https://cloud.google.com/blog/products/g-suite/gsuite-security-updates-for-gmail-meet-chat-and-admin)

It is likely just a matter of time before organizations start to use this a criteria to filter/reject incoming mail. But in the short term, establishing brand credibility via BIMI in Hubspot emails would be valuable.

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**Author:** ![lprokein](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lprokein/32/31639_2.png) [@lprokein](https://community.hubspot.com/u/lprokein)\
**Post date:** [August 24, 2020, 7:35am UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/7 "2020-08-24T07:35:32Z")

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Would be great to have this feature as it is great way to highlight your email in user’s inbox.

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**Author:** ![hubspot2020](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hubspot2020/32/39641_2.png) [@hubspot2020](https://community.hubspot.com/u/hubspot2020)\
**Post date:** [August 25, 2020, 6:11pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/8 "2020-08-25T18:11:57Z")

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We need this feature too. Please roll it out as soon as possible.

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**Author:** ![hubspot2020](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hubspot2020/32/39641_2.png) [@hubspot2020](https://community.hubspot.com/u/hubspot2020)\
**Post date:** [August 25, 2020, 7:52pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/9 "2020-08-25T19:52:03Z")

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This feature is a must-have now. Let’s get it done hubspot!

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**Author:** ![GraehamF](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/graehamf/32/25270_2.png) [@GraehamF](https://community.hubspot.com/u/GraehamF)\
**Post date:** [October 27, 2020, 5:55pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/10 "2020-10-27T17:55:19Z")

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I would like this as well

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**Author:** ![rwong](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rwong/32/31383_2.png) [@rwong](https://community.hubspot.com/u/rwong)\
**Post date:** [January 6, 2021, 2:45am UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/11 "2021-01-06T02:45:48Z")

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Upvoting on behalf of a customer!

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**Author:** ![swillig](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/swillig/32/57633_2.png) [@swillig](https://community.hubspot.com/u/swillig)\
**Post date:** [January 8, 2021, 3:37pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/12 "2021-01-08T15:37:48Z")

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This is a must have!

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**Author:** ![diogods](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/diogods/32/82448_2.png) [@diogods](https://community.hubspot.com/u/diogods)\
**Post date:** [January 25, 2021, 5:31pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/13 "2021-01-25T17:31:52Z")

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UPVOTING this because one of my clients has requested this funcionality today.

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**Author:** ![IOestereich](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ioestereich/32/43872_2.png) [@IOestereich](https://community.hubspot.com/u/IOestereich)\
**Post date:** [February 9, 2021, 8:37am UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/14 "2021-02-09T08:37:14Z")

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We want this too!

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**Author:** ![PESI\_Andrew](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pesi_andrew/32/43030_2.png) [@PESI\_Andrew](https://community.hubspot.com/u/PESI_Andrew)\
**Post date:** [February 9, 2021, 7:44pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/15 "2021-02-09T19:44:32Z")

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We would also love to have this functionality

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**Author:** ![jenbarrett3](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenbarrett3/32/102498_2.png) [@jenbarrett3](https://community.hubspot.com/u/jenbarrett3)\
**Post date:** [February 14, 2021, 9:14pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/16 "2021-02-14T21:14:16Z")

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Agreed! Honestly surprised that HubSpot is behind on this must-have trend.

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**Author:** ![BJones2](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bjones2/32/44643_2.png) [@BJones2](https://community.hubspot.com/u/BJones2)\
**Post date:** [February 16, 2021, 1:08pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/17 "2021-02-16T13:08:50Z")

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Would be valuable to have this!

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**Author:** ![ALaderchi](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/aladerchi/32/13631_2.png) [@ALaderchi](https://community.hubspot.com/u/ALaderchi)\
**Post date:** [February 24, 2021, 9:55am UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/18 "2021-02-24T09:55:27Z")

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This should be a must have, not just an enhancement. Please implement this feature, otherwise you are going to loose a lot of customers..

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**Author:** ![hchristian](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hchristian/32/102437_2.png) [@hchristian](https://community.hubspot.com/u/hchristian)\
**Post date:** [June 30, 2021, 8:50pm UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/19 "2021-06-30T20:50:10Z")

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Upvoting on behalf of a customer!

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**Author:** ![Sokre](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sokre/32/13631_2.png) [@Sokre](https://community.hubspot.com/u/Sokre)\
**Post date:** [August 14, 2025, 5:29am UTC](https://community.hubspot.com/t/brand-indicators-for-message-identification-bimi/18315/20 "2025-08-14T05:29:08Z")

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I came across this topic, we solved BIMI with the help of this company [http://bimicertifications.com/](http://bimicertifications.com/) a few months ago and everything works fine with Hubspot.
