# Bounce rate versus exit rate?

**URL:** <https://community.hubspot.com/t/bounce-rate-versus-exit-rate/8596>\
**Category:** Reporting & Analytics\
**Created:** [April 23, 2018, 8:58am UTC](https://community.hubspot.com/t/bounce-rate-versus-exit-rate/8596 "2018-04-23T08:58:03Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Jenr](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenr/32/33403_2.png) [@Jenr](https://community.hubspot.com/u/Jenr)\
**Post date:** [April 23, 2018, 8:58am UTC](https://community.hubspot.com/t/bounce-rate-versus-exit-rate/8596/1 "2018-04-23T08:58:03Z")

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I notice Hubspot have changed their landing page metrics to include bounce rate and exit rate. Does anyone know what the difference in meaning between the two is?

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**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\
**Post date:** [April 23, 2018, 12:18pm UTC](https://community.hubspot.com/t/bounce-rate-versus-exit-rate/8596/2 "2018-04-23T12:18:39Z")

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Hi @Jenr

I fully assume that HubSpot’s definition of these metrics match Google’s where:

- Bounce rate is the percentage of visits that started and ended on this page, without viewing any other page
- Exit rate is the percentage of multi-page visists that ended on this page

Hope that helps.

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<div class="post-metadata">

**Author:** ![Jenr](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenr/32/33403_2.png) [@Jenr](https://community.hubspot.com/u/Jenr)\
**Post date:** [April 24, 2018, 7:53am UTC](https://community.hubspot.com/t/bounce-rate-versus-exit-rate/8596/3 "2018-04-24T07:53:05Z")

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Thanks [@Phil\_Vallender](https://community.hubspot.com/t5/user/viewprofilepage/user-id/74)